Lifecycle Growth Marketing Lead

Socotra, Inc.; San Francisco (CA); Hybrid; USD 128,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Mental health benefits

Family building benefits

Child care and pet benefits

401(k) plan

Discretionary PTO / holidays

Parental leave

Commuter benefits

Lyft Pink

Job summary

Lyft is seeking a Lifecycle Growth Marketing lead to own end-to-end lifecycle programs across email, push, SMS, and in-app messaging. You will design, test, and optimize incentive-based and non-incentive messages while collaborating with Product, Engineering, Analytics, Data Science, and Marketing Operations to drive measurable impact.

You will build an experimentation program, define metrics, and translate results into clear takeaways for leadership, working hands-on with AI tools and

Qualifications

• 6+ years in growth marketing and owning a full lifecycle program.
• Strong SQL skills and data QA
• Experience prioritizing experiments with clear success metrics
• Ability to translate complex results for non-technical audiences
• Cross-functional collaboration without direct authority
• Strong creative briefs with actionable feedback for designers/copywriters
• Hands-on with AI tools and automation to save time
• Experience using monetary incentives to drive behavior change
• Building complex automated marketing journeys in a CRM

Responsibilities

• Own lifecycle marketing strategy for your audience and define channel mix.
• Build and manage an experimentation program from ideation to results.
• Partner with Engineering, Product, and Data Science to unlock platform capabilities.
• Own performance reporting with defined metrics and next steps.
• Drive creative strategy across email, push, SMS and in-app channels with a feedback loop.
• Apply behavioral science to inform sequencing, timing, and incentive design

Skills

Growth marketing

SQL

Experiment prioritization

Cross-functional collaboration

Creative briefs

AI tools

CRM automation

Monetary incentives

Data storytelling

Tools

Claude (AI)

Cursor

CRM platforms

Job description

Lyft is seeking a Lifecycle Growth Marketing lead to own end-to-end lifecycle programs across email, push, SMS, and in-app messaging. You will design, test, and optimize incentive-based and non-incentive messages while collaborating with Product, Engineering, Analytics, Data Science, and Marketing Operations to drive measurable impact.

You will build an experimentation program, define metrics, and translate results into clear takeaways for leadership, working hands-on with AI tools and