Lifecycle Marketing Automation Lead - AI & Multi-Channel

Whoop

Boston (MA)

Hybrid

USD 100,000 - 150,000

Full time

14 days+

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Job summary

WHOOP is seeking a Lead, Lifecycle Marketing Automation to join our Lifecycle Marketing Operations team within Growth in Boston. This hands-on role designs and builds sophisticated, personalized lifecycle experiences across email, push, in‑app, SMS, and emerging channels at scale.

You will translate strategies into technical solutions using Iterable, Hightouch, and other tools, drive automation and AI‑powered workflows, and partner with Product, Data, and Engineering to improve efficiency and

Qualifications

5+ years in lifecycle marketing automation or related technical marketing role.
Hands-on experience with a customer engagement or marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or a comparable platform, including complex journey orchestration, segmentation, personalization, and multi-channel campaign execution.
Proficiency in HTML and CSS email‑development, including responsive design, reusable templates, troubleshooting across email clients, and building sophisticated dynamic content using Handlebars, Liquid, or comparable templating languages.
SQL proficiency and experience with data activation technologies such as Hightouch, Census, Segment, or similar platforms, with understanding of event-driven data and segmentation.
Technical experience with APIs, webhooks, JSON, integrations, and data-driven marketing systems, with ability to troubleshoot campaign, platform, integration, and data issues.
Demonstrated ability to identify automation opportunities and build scalable solutions, with interest in AI/generative AI workflows in marketing operations.

Responsibilities

Design, build, and deploy sophisticated lifecycle experiences across email, push, in‑app, SMS, WhatsApp, and emerging channels.
Own hands‑on technical campaign development, including HTML/CSS email builds, templates, responsive design, and dynamic personalization.
Own technical implementation across the Lifecycle Marketing tech stack (audiences in Hightouch, orchestration in Iterable, data validation, integrations).
Build scalable automation and AI‑enabled workflows to reduce manual campaign production and improve quality.
Establish and continuously improve technical standards across QA, data validation, localization, privacy, and governance.
Partner with Lifecycle Marketing, Product, Engineering, Data, Creative, and other teams to create connected experiences across WHOOP communications.