Growth‑Oriented Lifecycle Marketing Lead – Apparel

Civil Clothing Inc; Torrance (CA); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental plan

Vision plan

401k matching

Paid time off

Merchandise discounts

Job summary

Civil Clothing Inc. is seeking a data-driven Lifecycle Marketing Manager to own the full customer journey across email, SMS, push, and paid media.

You will lead lifecycle strategy with a focus on performance, testing, and revenue impact, building campaigns that drive acquisition, engagement, and retention through analytics and cross-channel optimization. You’ll shape the lifecycle function over time, defining roles, processes, and channel growth, while partnering with Creative, Brand,

Qualifications

• 5–7+ years of lifecycle marketing, CRM, or ecommerce growth roles.
• Proven experience managing email and SMS programs that drive measurable revenue impact.
• Experience supporting high-volume product launches in a fast-paced DTC environment.

Responsibilities

• Own and execute lifecycle marketing across email, SMS, and push, ensuring campaigns are aligned, on time, and performance-driven.
• Build and optimize customer journeys from acquisition through retention, improving engagement and lifetime value.
• Develop segmentation strategies to deliver targeted, relevant messaging across all lifecycle stages.

Skills

Lifecycle marketing

Email marketing

SMS marketing

A/B testing

Analytics

Cross-channel

Tools

Klaviyo

Attentive

Shopify

GA4

Triple Whale

Job description

Civil Clothing Inc. is seeking a data-driven Lifecycle Marketing Manager to own the full customer journey across email, SMS, push, and paid media.

You will lead lifecycle strategy with a focus on performance, testing, and revenue impact, building campaigns that drive acquisition, engagement, and retention through analytics and cross-channel optimization. You’ll shape the lifecycle function over time, defining roles, processes, and channel growth, while partnering with Creative, Brand,