Lifecycle Growth Email Architect - Remote Contractor

Ruby Labs Ltd; Atlanta (GA); Remote; USD 90,000 - 140,000; Part time

Benefits offered by this job

Paid national holidays

Independent contractor agreement

Remote work (LI-Remote)

Job summary

Ruby Labs Ltd. is seeking an Email & Lifecycle Marketing Growth Manager to lead segmentation, lifecycle journeys, and experimentation to boost conversion, activation, and retention.

You will collaborate with Email, Growth, Product, and Analytics teams to translate customer insights into measurable business results. The role involves owning the growth roadmap, researching customer needs, and crafting targeted messaging and offers for each segment.

Qualifications

• 3 years of experience in email or lifecycle marketing.
• 2 years of experience in growth experimentation and A/B testing.
• Strong hands‑on experience building audience segments and automated lifecycle journeys.
• Ability to translate customer research and behavioral data into relevant messaging and effective flows.
• Strong copywriting instincts across subject lines, calls to action, and lifecycle content.
• Strong analytical skills and the ability to connect email performance to business outcomes.
• Fluent English.

Responsibilities

• Develop audience segmentation, build personalized lifecycle journeys, and lead experimentation to improve conversion, activation, and retention.
• Collaborate with Email, Growth, Product, and Analytics teams to turn insights into measurable business results.
• Own the email and lifecycle marketing growth roadmap.
• Research customer needs, motivations, and behavior to identify meaningful audience segments.
• Adapt messaging, content, offers, and calls to action to each segment's needs.
• Work with Product and Analytics to identify data/events needed for segmentation and automation.
• Write clear hypotheses and run A/B tests across messaging, content, offers, timing, and journey structure.
• Analyze email performance and user behavior to identify growth opportunities and friction points.
• Maintain a clear experiment backlog, document learnings, and define next steps.
• Conduct ongoing customer, market, and competitor research to generate new hypotheses.

Skills

Audience segmentation

Lifecycle journeys

A/B testing

Copywriting

Analytics

English fluency

Tools

Mixpanel

Marketing automation

Job description

Ruby Labs Ltd. is seeking an Email & Lifecycle Marketing Growth Manager to lead segmentation, lifecycle journeys, and experimentation to boost conversion, activation, and retention.

You will collaborate with Email, Growth, Product, and Analytics teams to translate customer insights into measurable business results. The role involves owning the growth roadmap, researching customer needs, and crafting targeted messaging and offers for each segment.