Lifecycle Growth Marketing Lead (Remote)

Ruby Labs Ltd; Georgia; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid National Holidays

Flexible Independent Contractor (IC)

Job summary

Ruby Labs is a leading tech company delivering innovative consumer products. You will shape lifecycle marketing by building automated journeys, segmenting audiences, and running experiments to boost activation, retention, and conversion.

Collaborating with Email, Growth, Product, and Analytics teams, you’ll translate customer insights into targeted messaging and effective flows. Strong analytical skills and hands-on marketing tech experience are essential.

Qualifications

• 3 years of experience in email or lifecycle marketing.

Responsibilities

• Own the email and lifecycle marketing growth roadmap.
• Research customer needs, motivations, and behavior to identify audience segments.
• Adapt messaging, content, offers, and calls to action to each segment's needs.
• Work with Product and Analytics to identify data and events for segmentation and automation.
• Write clear hypotheses and run A/B tests across messaging, content, offers, timing, and journey structure.
• Analyze email performance and user behavior to identify growth opportunities and friction points.
• Maintain an experiment backlog, document learnings, and define next steps.
• Conduct ongoing customer, market, and competitor research to generate new hypotheses.

Skills

Email marketing

Lifecycle marketing

A/B testing

Audience segmentation

Lifecycle automation

Messaging strategy

Copywriting

Analytics

English

Tools

Mixpanel

Job description

Ruby Labs is a leading tech company delivering innovative consumer products. You will shape lifecycle marketing by building automated journeys, segmenting audiences, and running experiments to boost activation, retention, and conversion.

Collaborating with Email, Growth, Product, and Analytics teams, you’ll translate customer insights into targeted messaging and effective flows. Strong analytical skills and hands-on marketing tech experience are essential.