Head of Growth Marketing - Remote

Ruby Labs; Georgia; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid National Holidays

Flexible Independent Contractor (IC)

Job summary

Ruby Labs is a leading tech company delivering innovative consumer products. You will shape lifecycle marketing by building automated journeys, segmenting audiences, and running experiments to boost activation, retention, and conversion.

Collaborating with Email, Growth, Product, and Analytics teams, you’ll translate customer insights into targeted messaging and effective flows. Strong analytical skills and hands-on marketing tech experience are essential.

Qualifications

• 3 years of experience in email or lifecycle marketing.

Responsibilities

• Own the email and lifecycle marketing growth roadmap.
• Research customer needs, motivations, and behavior to identify audience segments.
• Adapt messaging, content, offers, and calls to action to each segment's needs.
• Work with Product and Analytics to identify data and events for segmentation and automation.
• Write clear hypotheses and run A/B tests across messaging, content, offers, timing, and journey structure.
• Analyze email performance and user behavior to identify growth opportunities and friction points.
• Maintain an experiment backlog, document learnings, and define next steps.
• Conduct ongoing customer, market, and competitor research to generate new hypotheses.

Skills

Email marketing

Lifecycle marketing

A/B testing

Audience segmentation

Lifecycle automation

Messaging strategy

Copywriting

Analytics

English

Tools

Mixpanel

Job description

Email & Lifecycle Marketing Growth Manager

Ruby Labs is a leading tech company that creates and operates innovative consumer products.

You will develop audience segmentation, build personalized lifecycle journeys, and lead structured experimentation to improve conversion, activation, and retention. Working closely with the Email, Growth, Product, and Analytics teams, you will turn customer insights and behavioral data into measurable business results.

This role is ideal for someone who combines strong analytical skills, customer understanding, and hands-on experience in lifecycle marketing and experimentation.

Responsibilities

• Own the email and lifecycle marketing growth roadmap.
• Research customer needs, motivations, and behavior to identify meaningful audience segments.
• Adapt messaging, content, offers, and calls to action to each segment's needs.
• Work with Product and Analytics to identify the data and events needed for segmentation and automation.
• Write clear hypotheses and run A/B tests across messaging, content, offers, timing, and journey structure.
• Analyze email performance and user behavior to identify growth opportunities and friction points.
• Maintain a clear experiment backlog, document learnings, and define next steps.
• Conduct ongoing customer, market, and competitor research to generate new hypotheses.

Requirements

• 3 years of experience in email or lifecycle marketing .
• 2 years of experience in growth experimentation and A/B testing .
• Strong hands-on experience building audience segments and automated lifecycle journeys.
• Ability to translate customer research and behavioral data into relevant messaging and effective flows.
• Strong copywriting instincts across subject lines, calls to action, and lifecycle content.
• Strong analytical skills and the ability to connect email performance to business outcomes.
• Customer.Mixpanel, or similar marketing automation and analytics platforms .
• Fluent English.

Remote Work Environment

Ruby Labs operates within the CET (Central European Time) zone.

Benefits

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Flexible Independent Contractor Agreement: Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. If you're hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

LI-Remote