Remote Email & Lifecycle Growth Manager

Ruby Labs Ltd; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Remote work

Unlimited PTO

Paid national holidays

MacBook provided

Flexible independent contractor

Job summary

Ruby Labs Ltd is seeking an Email & Lifecycle Marketing Growth Manager to maximize email as a growth channel for GetQR. You will build audience segments, create personalized lifecycle journeys, and run structured experiments to improve conversion, activation, and retention.

The role requires hands-on experience in lifecycle marketing, strong analytical skills, and the ability to collaborate with Email, Growth, Product, and Analytics teams to turn customer insights into measurable business

Qualifications

• At least 3 years of experience in email or lifecycle marketing.
• At least 2 years of experience in growth experimentation and A/B testing.
• Strong hands-on experience building audience segments and automated lifecycle journeys.
• Ability to translate customer research and behavioral data into relevant messaging and effective flows.
• Experience developing and prioritizing experiments that improve conversion, activation, and retention.
• Strong copywriting instincts across subject lines, calls to action, and lifecycle content.
• Strong analytical skills and the ability to connect email performance to business outcomes.
• Experience with Customer.io, Mixpanel, or similar marketing automation and analytics platforms.
• Understanding of event-based automation, personalization, and email deliverability.
• Ability to work cross-functionally with Email, Growth, Product, and Analytics teams.
• Strong organization, prioritization, and clear communication.
• Fluent English.

Responsibilities

• Own the email and lifecycle marketing growth roadmap.
• Research customer needs, motivations, and behavior to identify meaningful audience segments.
• Develop and refine segmentation based on use cases, product behavior, lifecycle stage, and purchase intent.
• Build personalized onboarding, activation, conversion, retention, and re-engagement journeys for different audiences.
• Adapt messaging, content, offers, and calls to action to each segment’s needs.
• Define journey triggers, timing, branching logic, and exit conditions.
• Work with Product and Analytics to identify the data and events needed for segmentation and automation.
• Prioritize lifecycle opportunities and experiments based on expected business impact.
• Write clear hypotheses and run A/B tests across messaging, content, offers, timing, and journey structure.
• Analyze email performance and user behavior to identify growth opportunities and friction points.
• Partner with the Email Team to implement flows, experiments, and campaign improvements.
• Measure experiment impact on conversion, activation, revenue, and retention.
• Maintain a clear experiment backlog, document learnings, and define next steps.
• Share concise daily experiment updates in the Growth Slack channel.
• Conduct ongoing customer, market, and competitor research to generate new hypotheses.
• Monitor deliverability and audience engagement to support sustainable email growth.

Skills

Email marketing

Lifecycle marketing

Growth experimentation

A/B testing

Audience segmentation

Lifecycle journeys

Copywriting

Analytics

Cross-functional collaboration

English fluency

Event-based automation

Tools

Customer.io

Mixpanel

Job description

Ruby Labs Ltd is seeking an Email & Lifecycle Marketing Growth Manager to maximize email as a growth channel for GetQR. You will build audience segments, create personalized lifecycle journeys, and run structured experiments to improve conversion, activation, and retention.

The role requires hands-on experience in lifecycle marketing, strong analytical skills, and the ability to collaborate with Email, Growth, Product, and Analytics teams to turn customer insights into measurable business