Lifecycle Growth Architect

Directive; New York (NY); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision

Disability and life insurance

Unlimited PTO

Annual company retreat

Remote-first culture

Job summary

Directive Consulting is building a dedicated Lifecycle Marketing practice to turn demand into revenue, repeat purchases, and long-term value. We seek an Associate Director to lead strategy, architecture, and client delivery from day one.

This player-coach role combines hands-on work with shaping the offering, hiring, and mentoring a growing team while partnering with senior leadership to drive growth in marketing engines for SaaS and B2B clients.

Qualifications

• 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines.
• Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models.
• Hands-on experience architecting lifecycle programs from scratch rather than only optimizing established programs.
• Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.

Responsibilities

• Establish how Directive approaches Lifecycle Marketing across eCommerce and Service/SaaS clients.
• Build lifecycle strategies rooted in the client's revenue model, customer journey, data, and business objectives.
• Architect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
• Develop segmentation strategies using demographic, firmographic, behavior, purchase, engagement, lifecycle-stage data.
• Identify gaps in existing lifecycle programs and prioritize the highest-impact opportunities.
• Build testing roadmaps across messaging, timing, audience, journey structure, offers, and conversion points.
• Establish measurement frameworks that connect lifecycle activity to meaningful business outcomes.
• Hands-on client delivery and platform-agnostic technology work.
• Lead relationships with clients and senior stakeholders.

Skills

Lifecycle Marketing

CRM

Marketing Automation

B2B / SaaS

Client-facing

Strategy & Execution

Tools

HubSpot

Salesforce Marketing Cloud

Pardot

Klaviyo

Marketo

Attentive

Job description

Directive Consulting is building a dedicated Lifecycle Marketing practice to turn demand into revenue, repeat purchases, and long-term value. We seek an Associate Director to lead strategy, architecture, and client delivery from day one.

This player-coach role combines hands-on work with shaping the offering, hiring, and mentoring a growing team while partnering with senior leadership to drive growth in marketing engines for SaaS and B2B clients.