Lifecycle & Retention Director — Growth & Strategy

Transformcap; New York (NY); Hybrid; USD 189,000 - 231,000; Full time

Benefits offered by this job

Comprehensive Health Coverage

401(k) and equity opportunities

Mental health support and wellness

Job summary

Grow Therapy is seeking a Director of Lifecycle & Retention to lead the delivery of an excellent customer experience across our multi-sided marketplace. You will own retention and lifecycle marketing—accountable for strategy and execution—partnering with Product, Engineering, Customer Service, Finance, and Creative.

The role requires a seasoned leader with a track record of turning insights into scalable, measurable growth, fluency in CRM tooling, and a bias for action.

Qualifications

• 10+ years of lifecycle marketing, retention, or CRM experience in a consumer marketplace or high-growth org.
• Proven ability to scale lifecycle programs across audiences and drive measurable outcomes.
• Expertise with cohort analysis, LTV and churn modeling, experimentation, and attribution frameworks.
• Strong analytical skills to translate data into actionable insights.
• Experience aligning product decisions with lifecycle and CRM initiatives.
• Customer-obsessed mindset grounded in behavior and needs.
• Strategic and operational thinker who can set direction and execute.
• Excellent communication and stakeholder management across technical and non-technical teams.
• Ability to navigate ambiguity and prioritize effectively.
• Proven impact and durable business growth through lifecycle programs.

Responsibilities

• Develop strategy and roadmap for retention and lifecycle marketing across customer journeys.
• Create learning agendas and experiments to validate performance and inform prioritization.
• Build retention measurement with cohort analysis, LTV, churn, and attribution mapping.
• Own lifecycle channels (email, push, in-app, SMS) and messaging systems.
• Lead and develop a high-performing lifecycle and retention team.
• Collaborate with product and engineering to improve signal quality and tracking.
• Set shared objectives with Product, Creative, Data, and Finance and drive accountability.
• Use customer and cohort insights to guide optimization and resource investment.
• Lead cross-functional reviews, planning, and post-mortems for transparency.
• Develop scalable systems, docs, and workflows to improve efficiency.
• Stay current with lifecycle trends and platform capabilities to identify opportunities.

Skills

Lifecycle marketing

CRM platforms

Data analysis

LTV modeling

Churn modeling

Experimentation

Attribution frameworks

Cross-functional collaboration

Communication

Strategic thinking

Job description

Grow Therapy is seeking a Director of Lifecycle & Retention to lead the delivery of an excellent customer experience across our multi-sided marketplace. You will own retention and lifecycle marketing—accountable for strategy and execution—partnering with Product, Engineering, Customer Service, Finance, and Creative.

The role requires a seasoned leader with a track record of turning insights into scalable, measurable growth, fluency in CRM tooling, and a bias for action.