Lifecycle Marketing Leader: Build & Scale High-Impact

Directive; Atlanta (GA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary

Medical, dental, vision plans

Disability and life insurance

Unlimited PTO

401(k) with company match

Job summary

Directive is building a dedicated Lifecycle Marketing practice to turn demand into pipeline and revenue. We seek an Associate Director who will shape the offering from the ground up and lead strategy and hands-on client work.

This player-coach role blends architecture, delivery, and growth, with autonomy to build the team and evolve our lifecycle framework across eCommerce and SaaS clients.

Qualifications

• 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines.

Responsibilities

• Define lifecycle strategy and architecture for eCommerce, Service, or SaaS clients.
• Architect end-to-end customer journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
• Develop segmentation using demographic, firmographic, behavioral, and lifecycle data.
• Identify gaps and prioritize high-impact lifecycle opportunities.
• Build testing roadmaps for messaging, timing, audience, and offers.
• Establish measurement frameworks linking lifecycle activity to business outcomes.

Skills

Lifecycle Marketing

CRM

marketing automation

retention

Tools

HubSpot

Salesforce Marketing Cloud

Pardot

Klaviyo

Marketo

Attentive

Job description

Directive is building a dedicated Lifecycle Marketing practice to turn demand into pipeline and revenue. We seek an Associate Director who will shape the offering from the ground up and lead strategy and hands-on client work.

This player-coach role blends architecture, delivery, and growth, with autonomy to build the team and evolve our lifecycle framework across eCommerce and SaaS clients.