Lifecycle Growth Director

Polymarket; New York (NY); On-site; USD 170,000 - 210,000; Full time

Benefits offered by this job

Competitive salary & equity

Unlimited PTO

Full Health, Vision, & Dental coverage

401k match

Hardware setup: new MacBook Pro, big显示

Accessories

Job summary

Polymarket is seeking a Lifecycle Director to own the customer journey end-to-end, from acquisition and onboarding to retention and reactivation. You’ll define strategy, roadmaps, and commercial outcomes, coordinating with data, martech, and creative teams.

You’ll build a scalable lifecycle program, lead with measurable KPIs, and shape a playbook for a growing consumer product with a trading element. This is a high-impact, strategic leadership role.

Qualifications

• 5+ years in CRM, lifecycle, or retention marketing with ownership of a customer lifecycle stage and measurable outcomes.
• Ability to connect lifecycle tactics to business outcomes focusing on retention, reactivation revenue, and LTV.
• Experience directing execution talent in a shared or matrixed environment without direct reports.
• Track record of structured experimentation with baselines and hypotheses.
• Strong written communication: strategy docs, briefs, and results narratives.

Responsibilities

• Own the strategic roadmap for an assigned lifecycle stage, setting goals, overseeing execution, and presenting results with KPIs.
• Design customer journeys and messaging across email, push, and SMS, iterating from performance data and user behavior.
• Brief and prioritize shared campaign resources, maintaining timelines and quality without direct management authority.
• Partner with data and martech to instrument flows, validate tests, and ensure clean measurement before launch.
• Build a test-and-learn program with baselines and hypotheses to multiply impact over time.
• Analyze performance data and tie lifecycle metrics to retention, reactivation revenue, and LTV.
• Develop a scalable playbook for your area to guide future growth and a dedicated execution role.

Skills

CRM lifecycle

Retention marketing

Lifecycle strategy

Data-driven decisions

Email/SMS/Push

Cross-functional

Braze

Hightouch

Tools

Braze

Hightouch

Job description

Polymarket is seeking a Lifecycle Director to own the customer journey end-to-end, from acquisition and onboarding to retention and reactivation. You’ll define strategy, roadmaps, and commercial outcomes, coordinating with data, martech, and creative teams.

You’ll build a scalable lifecycle program, lead with measurable KPIs, and shape a playbook for a growing consumer product with a trading element. This is a high-impact, strategic leadership role.