Lifecycle Marketing Architect

Directive; Chicago (IL); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary

Healthcare benefits

Unlimited PTO

401(k) with match

Job summary

Directive Consulting is seeking an Associate Director of Lifecycle Marketing to build and scale a dedicated Lifecycle Marketing practice. You will lead strategy, platform architecture, client delivery, and team development from day one, shaping how lifecycle programs drive revenue for B2B and SaaS clients.

You will work hands-on, own client relationships, and define the offering, delivery model, and measurement frameworks. Remote-first role with global opportunities and room to grow the team.

Qualifications

• 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines.
• Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models.
• Hands-on experience architecting lifecycle programs from scratch.

Responsibilities

• Define lifecycle strategy and architecture for eCommerce and Service/SaaS clients.
• Architect end-to-end customer journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
• Build testing roadmaps across messaging, timing, audience, journey structure, offers, and conversion points.
• Own relationships with clients and lead senior stakeholder conversations.

Skills

Lifecycle Marketing

CRM

Marketing automation

B2B/SaaS

Strategy to execution

Segmentation

HubSpot

Salesforce Marketing Cloud

Klaviyo

Pardot

Data storytelling

Mentoring

Tools

ERP systems

CRM platforms

Job description

Directive Consulting is seeking an Associate Director of Lifecycle Marketing to build and scale a dedicated Lifecycle Marketing practice. You will lead strategy, platform architecture, client delivery, and team development from day one, shaping how lifecycle programs drive revenue for B2B and SaaS clients.

You will work hands-on, own client relationships, and define the offering, delivery model, and measurement frameworks. Remote-first role with global opportunities and room to grow the team.