Growth Marketing Director: Customer Expansion & Lifecycle

Paessler GmbH; Austin (TX); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Flexible working hours

International team

Permanent employment contract

Structured onboarding

Job summary

Paessler GmbH is seeking a Director of Customer Growth Marketing to scale expansion within the existing customer base and align Marketing, Customer Success, Sales, and Product around the customer lifecycle.

The role focuses on building lifecycle programs, triggering moments, and campaigns that convert usage and data signals into expansion opportunities, while leading a small team and reporting to the VP Marketing.

Qualifications

• 8+ years in B2B tech marketing, with deep customer lifecycle/expansion or growth marketing experience.
• Builder who created programs, funnels and flows before arrival.
• Growth mindset with rigorous testing, measurement and iteration.

Responsibilities

• Own expansion volume as primary KPI and drive growth within the current customer base.
• Design lifecycle programs and campaigns based on product usage and account data.
• Run test-and-learn to measure, scale success and prune what doesn’t work.
• Own funnel communications: newsletters, emails, webinars, and product adoption campaigns across segments.
• Own reporting for customer expansion: track funnel performance and investment needs.
• Partner with Customer Success on onboarding and adoption to drive value and reduce churn.
• Lead and grow a small team and shape the function’s future direction.

Skills

Growth marketing

Customer lifecycle

B2B SaaS

Leadership

Cross-functional alignment

English fluency

Revenue targeting

Cross-functional coordination

Job description

Paessler GmbH is seeking a Director of Customer Growth Marketing to scale expansion within the existing customer base and align Marketing, Customer Success, Sales, and Product around the customer lifecycle.

The role focuses on building lifecycle programs, triggering moments, and campaigns that convert usage and data signals into expansion opportunities, while leading a small team and reporting to the VP Marketing.