Lifecycle Growth Director — Remote, Equity & Flexible PTO

Cambium; San Francisco (CA); Hybrid; USD 160,000 - 190,000; Full time

Benefits offered by this job

Equity options package

Flexible PTO

401k matching

Comprehensive medical, dental & vision

Diverse, climate mission-driven team

Core role in fast-growing company

Volunteer tree planting days

Job summary

Cambium in San Francisco is seeking a senior lifecycle and growth marketing leader to own the lifecycle strategy, retention, expansion, and cross-brand customer journeys. You will partner with Sales and Supply and shape programs across our product range.

With 8–10+ years in B2B marketing, you will build programs, lead teams, and scale from strategy to execution, including demand gen, HubSpot, and AI-driven automations. Open to remote with a Bay Area hybrid option.

Qualifications

• 8-10+ years in B2B marketing with ownership of retention or lifecycle responsibilities.
• Proven ability to build programs and systems from inception and lead teams.
• Hands-on demand-gen experience and front-of-funnel execution.
• Deep proficiency with HubSpot or equivalent tools and willingness to leverage AI/automation.

Responsibilities

• Own lifecycle strategy and retention/expansion across product ranges and brands.
• Partner with Sales and Supply to optimize customer experience and iterate in live accounts.
• Define and run the customer marketing playbook for acquisitions, including post-M&A integration.
• Take ownership across marketing initiatives and drive cross-functional alignment with the VP Marketing.
• Scale from strategic planning to detailed execution, answering the why and the how behind metrics.

Skills

Lifecycle marketing

B2B marketing

Demand gen

HubSpot

Team leadership

Automation/tools

Tools

HubSpot

Braze

Iterable

Job description

Cambium in San Francisco is seeking a senior lifecycle and growth marketing leader to own the lifecycle strategy, retention, expansion, and cross-brand customer journeys. You will partner with Sales and Supply and shape programs across our product range.

With 8–10+ years in B2B marketing, you will build programs, lead teams, and scale from strategy to execution, including demand gen, HubSpot, and AI-driven automations. Open to remote with a Bay Area hybrid option.