Lifecycle Growth Director: Email & Automation Leader

Mondo; Virginia Beach (VA); On-site; USD 145,000 - 200,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401K

Paid time off

Job summary

Mondo seeks a Lifecycle Maximization Marketing Director to own and transform the client’s lifecycle marketing and email automation strategy. You will leverage data, segmentation, and personalized campaigns to drive conversion, retention, and revenue growth.

You’ll own the email program, assess and optimize the Cordial-like platform, and build customer journeys across acquisition, onboarding, engagement, retention, and reactivation.

Qualifications

• 10+ years of lifecycle marketing, CRM, retention or growth marketing experience.
• Measurable revenue, retention and engagement through lifecycle strategies.
• Deep hands-on email marketing expertise and automation platform ownership.

Responsibilities

• Own the lifecycle marketing strategy and email automation platform.
• Assess Cordial-like platforms, data, and workflows for improvements.
• Rebuild and optimize email programs while maintaining campaigns.
• Develop customer journeys across acquisition, onboarding, engagement, retention and reactivation.
• Identify funnel gaps and revenue opportunities throughout the lifecycle.
• Build targeted email campaigns using segmentation and personalization.
• Define a strategic roadmap aligning Lifecycle initiatives with business goals.
• Conduct A/B and multivariate tests to optimize messaging and timing.
• Analyze campaign performance, retention, lifetime value, and revenue impact.
• Collaborate with IT on data requirements, APIs, integrations and enhancements.
• Coordinate with Sales, Marketing, Analytics and leadership to align priorities.
• Evaluate marketing tech and platform migration opportunities.
• Oversee contractor work while owning strategy and execution.

Skills

Lifecycle marketing strategy

Email marketing expertise

Analytics and funnel optimization

Cross-functional collaboration

Stakeholder management

Independent leadership

Executive communication

Education

Bachelor's degree in Marketing

MBA

Tools

Cordiale (Cordial)

Braze

Salesforce Marketing Cloud

Iterable

Looker/Tableau/GA

Job description

Mondo seeks a Lifecycle Maximization Marketing Director to own and transform the client’s lifecycle marketing and email automation strategy. You will leverage data, segmentation, and personalized campaigns to drive conversion, retention, and revenue growth.

You’ll own the email program, assess and optimize the Cordial-like platform, and build customer journeys across acquisition, onboarding, engagement, retention, and reactivation.