Lifecycle Email & Retention Strategist

Renfro Corporation; Winston-Salem, Northern (NC, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Paycom - ATS is seeking an Email & Retention Marketing Strategist to own lifecycle strategy across email and SMS, using Klaviyo as the core engine. You will drive repeat purchases, reduce churn, and lift overall LTV while coordinating with wholesale and B2B channels.

You will design end-to-end automated flows, manage a promotional calendar, and partner with marketing and creative teams to translate analytics into actionable briefs.

Qualifications

• 3–5+ years of hands-on email and SMS marketing experience in high-growth DTC apparel or consumer brand.
• Experience with lifecycle marketing and retention strategies.
• Familiarity with Klaviyo, Shopify, GA4, and retention analytics tools.

Responsibilities

• Own end-to-end retention and lifecycle roadmap across email and SMS.
• Audit, build, optimize automated lifecycle journeys in Klaviyo (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Replenishment, Winbacks).
• Plan and manage promotional calendar for DTC apparel drops and wholesale/B2B campaigns.
• Develop and maintain email workflows for wholesale accounts and B2B partners.
• Design and document a structured A/B and multivariate testing roadmap.
• Architect advanced behavioral, demographic, and RFM segments in Klaviyo.
• Monitor deliverability, sender reputation, and list hygiene; manage DMARC/SPF/DKIM.
• Collaborate with marketing, creative, merchandising to align campaigns with drops and stock.

Skills

Klaviyo mastery

Email marketing

SMS marketing

Segmentation

CRO principles

Data analytics

Lifecycle strategy

creative briefings

Education

Bachelor's degree in Business/Marketing/Communications/Fashion Merchandising

Tools

Klaviyo

Shopify

GA4

Triple Whale

Northbeam

HTML/CSS

Job description

Paycom - ATS is seeking an Email & Retention Marketing Strategist to own lifecycle strategy across email and SMS, using Klaviyo as the core engine. You will drive repeat purchases, reduce churn, and lift overall LTV while coordinating with wholesale and B2B channels.

You will design end-to-end automated flows, manage a promotional calendar, and partner with marketing and creative teams to translate analytics into actionable briefs.