Lifecycle Retention Strategist - Email & SMS

Homestead Studio; United States; On-site; USD 70,000 - 95,000; Full time

Job summary

Homestead Studio is seeking a Retention Strategist to join the Email + SMS team. This mid-level role will manage client relationships and outline/implement strategy, oversee reporting, and build across client email and SMS channels.

The position offers growth opportunities in understanding a brand’s marketing mix, working with design and copy teams to optimize customer life cycles and profitable client growth.

Qualifications

• Two+ years of email marketing experience.
• At least one year managing Email + SMS accounts and strategy.
• Hands-on experience with Klaviyo, Postscript or Attentive.
• Experience segmenting email and SMS lists.
• Excellent communication and analytical skills.
• Proactive problem-solver mindset, heavy attention to detail, and flawless execution of tasks.
• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment.
• Excellent interpersonal skills; team player with cross-functional communication.

Responsibilities

• Serve as primary point of contact and relationship manager for assigned client accounts.
• Manage email production end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment.
• Assist with logic for email + SMS campaigns and automation.
• Manage and oversee Email + SMS account strategy, including segmentation, list growth, and A/B testing.
• Execute and evaluate weekly, monthly, quarterly, and yearly email reporting with analysis and recommendations.
• Collaborate with the creative team to identify trends and share learnings.
• Coordinate projects for new email triggers, transactional emails, and special projects.
• Stay current on email and SMS best practices and industry standards; suggest new approaches and technologies.

Skills

Email marketing

SMS management

Strategic thinking

Communication

Analytical skills

Cross-functional collaboration

Independent work

Attention to detail

Tools

Klaviyo

Postscript

Attentive

Job description

Homestead Studio is seeking a Retention Strategist to join the Email + SMS team. This mid-level role will manage client relationships and outline/implement strategy, oversee reporting, and build across client email and SMS channels.

The position offers growth opportunities in understanding a brand’s marketing mix, working with design and copy teams to optimize customer life cycles and profitable client growth.