Senior Email & Lifecycle Growth Strategist

Acentecom; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Acentecom is seeking a Senior Email & Lifecycle Marketing Strategist to scale our in-house retention program across multiple brands. You will shape strategy, own campaigns end-to-end, and collaborate with the Retention Lead to guide calendar and testing priorities.

With strong Klaviyo experience and a strategic, hands-on mindset, you will build campaigns, flows, and automations, creating data-driven improvements through testing and analysis while maintaining brand-appropriate customer

Qualifications

• Experience in email marketing, CRM, lifecycle, or retention with ownership beyond execution.
• Ability to shape or build an email and retention program, not just execute predefined tasks.
• Hands-on Klaviyo experience including campaigns, flows, segmentation, personalization, testing, QA.

Responsibilities

• Shape email and retention strategy and calendar with the Retention Lead.
• Own campaign execution from idea to launch with minimal follow-up.
• Plan campaigns and lifecycle moments ahead of time; identify opportunities early.
• Build and optimize campaigns, flows, and automations in Klaviyo including segmentation and QA.
• Create clear briefs for designers and assist with hands-on design when needed.
• Manage email programs across multiple brands with distinct voice per brand.
• Develop and run A/B tests and translate results into improvements.
• Monitor deliverability, list health, campaign performance, and relation to flows.
• Analyze performance and proactively recommend tests or builds.

Skills

Email marketing

Lifecycle marketing

Klaviyo

Segmentation

A/B testing

Campaign planning

Creative briefs

Cross-brand management

Tools

Klaviyo

Shopify

HTML/CSS

Job description

Acentecom is seeking a Senior Email & Lifecycle Marketing Strategist to scale our in-house retention program across multiple brands. You will shape strategy, own campaigns end-to-end, and collaborate with the Retention Lead to guide calendar and testing priorities.

With strong Klaviyo experience and a strategic, hands-on mindset, you will build campaigns, flows, and automations, creating data-driven improvements through testing and analysis while maintaining brand-appropriate customer