Retention Strategist

Homestead Studio; United States; On-site; USD 70,000 - 95,000; Full time

Job summary

Homestead Studio is seeking a Retention Strategist to join the Email + SMS team. This mid-level role will manage client relationships and outline/implement strategy, oversee reporting, and build across client email and SMS channels.

The position offers growth opportunities in understanding a brand’s marketing mix, working with design and copy teams to optimize customer life cycles and profitable client growth.

Qualifications

• Two+ years of email marketing experience.
• At least one year managing Email + SMS accounts and strategy.
• Hands-on experience with Klaviyo, Postscript or Attentive.
• Experience segmenting email and SMS lists.
• Excellent communication and analytical skills.
• Proactive problem-solver mindset, heavy attention to detail, and flawless execution of tasks.
• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment.
• Excellent interpersonal skills; team player with cross-functional communication.

Responsibilities

• Serve as primary point of contact and relationship manager for assigned client accounts.
• Manage email production end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment.
• Assist with logic for email + SMS campaigns and automation.
• Manage and oversee Email + SMS account strategy, including segmentation, list growth, and A/B testing.
• Execute and evaluate weekly, monthly, quarterly, and yearly email reporting with analysis and recommendations.
• Collaborate with the creative team to identify trends and share learnings.
• Coordinate projects for new email triggers, transactional emails, and special projects.
• Stay current on email and SMS best practices and industry standards; suggest new approaches and technologies.

Skills

Email marketing

SMS management

Strategic thinking

Communication

Analytical skills

Cross-functional collaboration

Independent work

Attention to detail

Tools

Klaviyo

Postscript

Attentive

Job description

The Retention Strategist will be an important member of the Email + SMS team and will report to the Lead Strategist. This is a Mid-Level position that will manage client relationships and outline/implement the strategy, oversee reporting, and builds across client email and SMS channels.

This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand’s marketing mix and manage a team. Working side by side with the design team and copy team, the main objective of this role is to help improve and optimize customer life cycles and help our clients grow profitably.

Responsibilities

• Serve as the primary point of contact and relationship manager for assigned client accounts
• Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment
• Ability to assist with logic for email + SMS campaigns and automation
• Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc.
• Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations.
• Work closely with the creative team to identify trends, share learnings, and recommend new strategies
• Project coordination for new email triggers, transactional emails, and special projects.
• Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs.

Qualifications

• At least two years of experience in email marketing
• At least one year of experience managing Email + SMS accounts and providing strategy
• Hands-on experience with Klaviyo / Postscript / Attentive
• Experience segmenting email and SMS lists
• Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
• Excellent communication and analytical skills
• Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
• Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams