Lifecycle Email Marketing Specialist – Global B2B SaaS

Aquent; Sunnyvale (CA); Hybrid; USD 100,000 - 108,000; Full time

Job summary

Aquent is seeking a Marketing Specialist III (Lifecycle/Email) to drive end-to-end lifecycle email campaigns for a global technology client. The role blends strategic design with hands-on execution, focusing on trial conversion, onboarding, adoption, retention, and expansion across millions of users.

Hybrid work setup in Sunnyvale, CA with 3 days onsite weekly. 4+ years of lifecycle/CRM/email experience preferred. Collaboration with product marketing to align messaging and roadmaps is essential.

Qualifications

• 4+ years of hands-on experience in lifecycle marketing, CRM marketing, or growth email marketing.
• Proven experience executing large-scale campaigns delivered to audiences of hundreds of thousands or millions of users.
• Solid grasp of experimentation principles, including baselines, control groups, and structured A/B or multivariate tests.

Responsibilities

• Manage end-to-end delivery of 4 to 5 multi-touch email campaigns per month, from briefing to deployment and analysis.
• Create, optimize, and scale lifecycle communications for trial conversion, onboarding, adoption, retention, and upgrades.
• Develop testing frameworks and run A/B/multivariate tests to optimize engagement and conversion across customer cohorts.
• Partner with activation/program managers for HTML transcoding, localization, and delivery, and align messaging with product roadmaps.
• Direct external agencies for large-scale campaigns while using internal tools for faster collateral production.
• Review email assets in Figma to preserve high visual identity and brand standards.

Skills

Lifecycle marketing

CRM marketing

Email marketing

A/B testing

HTML basic

Tools

Salesforce Marketing Cloud

Marketo

HTML/CSS tooling

Job description

Aquent is seeking a Marketing Specialist III (Lifecycle/Email) to drive end-to-end lifecycle email campaigns for a global technology client. The role blends strategic design with hands-on execution, focusing on trial conversion, onboarding, adoption, retention, and expansion across millions of users.

Hybrid work setup in Sunnyvale, CA with 3 days onsite weekly. 4+ years of lifecycle/CRM/email experience preferred. Collaboration with product marketing to align messaging and roadmaps is essential.