Digital Marketing Specialist (214335)

Aquent; Sunnyvale (CA); Hybrid; USD 100,000 - 108,000; Full time

Job summary

Aquent is seeking a Marketing Specialist III (Lifecycle/Email) to drive end-to-end lifecycle email campaigns for a global technology client. The role blends strategic design with hands-on execution, focusing on trial conversion, onboarding, adoption, retention, and expansion across millions of users.

Hybrid work setup in Sunnyvale, CA with 3 days onsite weekly. 4+ years of lifecycle/CRM/email experience preferred. Collaboration with product marketing to align messaging and roadmaps is essential.

Qualifications

• 4+ years of hands-on experience in lifecycle marketing, CRM marketing, or growth email marketing.
• Proven experience executing large-scale campaigns delivered to audiences of hundreds of thousands or millions of users.
• Solid grasp of experimentation principles, including baselines, control groups, and structured A/B or multivariate tests.

Responsibilities

• Manage end-to-end delivery of 4 to 5 multi-touch email campaigns per month, from briefing to deployment and analysis.
• Create, optimize, and scale lifecycle communications for trial conversion, onboarding, adoption, retention, and upgrades.
• Develop testing frameworks and run A/B/multivariate tests to optimize engagement and conversion across customer cohorts.
• Partner with activation/program managers for HTML transcoding, localization, and delivery, and align messaging with product roadmaps.
• Direct external agencies for large-scale campaigns while using internal tools for faster collateral production.
• Review email assets in Figma to preserve high visual identity and brand standards.

Skills

Lifecycle marketing

CRM marketing

Email marketing

A/B testing

HTML basic

Tools

Salesforce Marketing Cloud

Marketo

HTML/CSS tooling

Job description

Job Title: Marketing Specialist III (Lifecycle/Email)

Client Location: Hybrid; Sunnyvale, CA (3 Days onsite/weekly)

Pay Comments: W2 + Benefits Offered

Minimum Pay (per hour): 72.55

Maximum Pay (per hour): 78.36

Hours: Full-time

Duration: Approx. 12 Month Assignment

Job Description:

Aquent has partnered with a global technology leader renowned for its innovative products that connect billions of people worldwide. By joining this dynamic team through Aquent, you will have the unique opportunity to shape how millions of business customers engage with industry-leading productivity and collaboration tools, driving real impact on how teams work together globally.

The Opportunity

We are seeking an experienced marketing professional to drive the lifecycle strategy for a world-class suite of business productivity tools. In this role, you will play a pivotal part in guiding a global business customer base through key milestones—from trial conversion and onboarding to deep product adoption, retention, and expansion. Operating at a perfect balance of strategic campaign design and hands-on execution, you will take end-to-end ownership of high-impact email campaigns that reach millions of users globally. Your work will directly influence user engagement and help businesses unlock the full value of their digital tools.

What You Will Do

• Manage the end-to-end delivery of 4 to 5 multi-touch or single-touch email campaigns per month, from initial creative briefing and hypothesis generation to final deployment and performance analysis.
• Create, optimize, and scale lifecycle communications that drive trial-to-paid conversion, user onboarding, feature adoption, subscription tier upgrades, and ecosystem add-on integration.
• Develop testing frameworks, formulate rigorous hypotheses, and execute A/B and multivariate tests to optimize engagement and conversion metrics across diverse customer cohorts.
• Partner closely with internal activation and program managers for HTML transcoding, localization, and technical delivery, as well as product marketing managers to align messaging with product roadmaps.
• Direct external creative agencies for large-scale campaigns, while utilizing internal composition and generative design tools for faster-turnaround collateral.
• Review email assets critically in Figma to uphold high visual identity and brand excellence.

What You Bring

• 4+ years of hands-on experience in lifecycle marketing, CRM marketing, or growth email marketing.
• Proven experience executing large-scale campaigns delivered to audiences of hundreds of thousands or millions of users.
• Solid grasp of experimentation principles, including defining baselines, establishing control groups, and running structured A/B or multivariate tests.
• Demonstrated ability to adapt quickly to proprietary internal systems, self-serve workflows, and automation suites.
• Experience reviewing design layouts and providing structured feedback using Figma or a comparable visual design platform.

Nice-to-Have Qualifications

• Prior experience in B2B technology or SaaS lifecycle marketing.
• Familiarity with enterprise CRM or marketing automation platforms such as Salesforce Marketing Cloud, Marketo, or comparable systems.
• Experience directing agency partners through structured creative briefs and iterative feedback rounds.
• Familiarity using email as a testing mechanism to validate messaging before rolling out in-product user experiences.

Client Description

• Join one of the world's most iconic technology visionaries, consistently recognized as a global leader in digital innovation. Our client offers a high-energy, collaborative environment where you will work alongside some of the industry’s brightest minds. This is a unique opportunity to gain experience within a multi-billion dollar tech giant, contributing to high-visibility projects that influence how the world connects and learns. For professionals looking to elevate their career, there is no better place to build your portfolio and witness large-scale innovation in action.