Lifecycle Marketing Operations Lead

C2 Education; Duluth (GA); On-site; USD 75,000 - 110,000; Full time

Job summary

C2 Education is seeking a seasoned lifecycle marketing and CRM professional to own and optimize customer journeys across email, SMS, and other approved channels. You will build automated journeys and manage marketing operations, collaborating with performance media, web, and technology teams to improve conversion, engagement, and retention.

Ideal candidates bring 5+ years in lifecycle marketing with hands-on SFMC experience, strong analytical skills, and a collaborative mindset across multiple

Qualifications

• Five or more years of progressive lifecycle marketing, CRM, marketing automation, and operations experience.
• Analytical judgment and ability to design credible tests and explain implications clearly.
• Fluency with SFMC, web analytics, and testing platforms; interest in automation and improving workflows.

Responsibilities

• Design and optimize lifecycle strategies for prospects, new families, current families, and lapsed leads across email, SMS, and other channels.
• Build automated nurture, follow-up, onboarding, engagement, retention, renewal, and re-engagement journeys.
• Manage marketing campaign operations: intake, segmentation, build, QA, approvals, scheduling, launch, and post-campaign analysis.
• Partner with Performance Media and Web & Organic Growth to maintain accurate campaign taxonomy, tracking, and reporting.
• Work with Technology to ensure dataflows support CRM needs and roadmap development for new SFMC functionality.

Skills

Lifecycle marketing

CRM

Marketing automation

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Web analytics tools

Job description

C2 Education is seeking a seasoned lifecycle marketing and CRM professional to own and optimize customer journeys across email, SMS, and other approved channels. You will build automated journeys and manage marketing operations, collaborating with performance media, web, and technology teams to improve conversion, engagement, and retention.

Ideal candidates bring 5+ years in lifecycle marketing with hands-on SFMC experience, strong analytical skills, and a collaborative mindset across multiple