Lifecycle Marketing Lead — Onsite SF

Content Creators; San Carlos (CA); On-site; USD 200,000 - 250,000; Full time

Job summary

OpenArt in the San Francisco Bay Area is seeking a Lifecycle Marketing Lead to drive activation, retention, and renewal through adaptive email and in-app journeys. You will nurture both B2C self-serve users and enterprise prospects from early interest through sales handoff, writing messages, building campaigns, and measuring impact.

You’ll partner with Growth, Data, and Product to optimize product events, run experiments, and improve activation.

Qualifications

• 7+ years in lifecycle, CRM, retention, or growth marketing.
• 4+ years owning B2C subscription or self-serve lifecycle programs.
• 3+ years hands-on with a platform such as Customer.io, Braze, or Iterable.
• Working knowledge of templating and email production (Liquid and HTML/CSS), and experience with email plus at least one other owned channel.
• Measurable record of improving activation, conversion, engagement, or retention; fluent with cohorts, A/B tests, and analytics.
• Strong copywriting and editing skills with good deliverability, consent, QA, and frequency judgment.
• Comfort with ambiguity: turning incomplete data and a changing product into a practical plan and shipping it.

Responsibilities

• Map the journey from signup through activation, repeat creation, conversion, retention, and reactivation; prioritize high-impact gaps.
• Build behavior-triggered onboarding, education, upgrade, and win-back journeys; decide who to message, when, through which channel, and when to stop.
• Build B2B nurture for new accounts, including event and webinar follow-up, lead signals, and sales handoffs; partner with Enterprise GTM and RevOps.
• Write clear email and in-app copy; build and QA campaigns, personalization, frequency limits, and suppression rules.
• Partner with Growth PM, engineers, and Data on product events, in-app opportunities, and experiments; use A/B tests or holdouts where feasible.
• Work with Product Marketing on launch messaging and with Growth Marketing on activation and conversion goals.
• Own lifecycle tooling, deliverability, and reporting; use results to improve journeys as product and user behavior evolve.

Skills

Lifecycle marketing

CRM

Retention

Growth marketing

Enterprise lifecycle (B2B)

Tools

Customer.io

Braze

Iterable

Liquid template language

HTML/CSS for email

Job description

OpenArt in the San Francisco Bay Area is seeking a Lifecycle Marketing Lead to drive activation, retention, and renewal through adaptive email and in-app journeys. You will nurture both B2C self-serve users and enterprise prospects from early interest through sales handoff, writing messages, building campaigns, and measuring impact.

You’ll partner with Growth, Data, and Product to optimize product events, run experiments, and improve activation.