Lifecycle CRM Strategist: Email & SMS, Remote-First

Domaine; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare + Dental

401k matching

PTO

Flexible schedule

Remote-first

Home office stipend

Apple gear

Professional development

Job summary

Domaine is seeking a strategic CRM Strategist to join our team and drive lifecycle marketing strategies across email and SMS channels. This role blends strategic thinking with hands-on execution to optimize customer engagement and revenue growth throughout the entire customer journey.

You will develop a comprehensive lifecycle strategy (email + SMS), manage the roadmap, conduct testing, collaborate with designers and clients, and ensure clean segmentation, deliverability, and measurable

Qualifications

• Excellent time management and communication skills.
• 4+ years of experience in strategic planning, email + SMS marketing, client services, and full cycle campaign management, preferably in an agency setting.
• eCommerce/ retail lifecycle experience critical, preferably across verticals
• Experience maximizing loyalty engagement strategies in email + SMS
• Proven track record of exceptional performance in building lifecycle marketing revenue
• Proven track record structuring and delivering ongoing testing to continuously improve performance
• Mobile App, Mobile Push, Web Push, In-App Messaging experience a plus
• Hands on keyboards experience working with a variety of platforms (Klaviyo, Iterable, Braze, Attentive, Postscript, etc.,) a plus.
• Experience in structuring and improving marketing CRM tech stacks, including fluency in using leading CRM platforms, using tracking and personalization tools to deliver a great customer experience
• Strong analytical skills, with the ability to interpret data and generate actionable insights
• Highly creative, with experience devising campaigns that engage, educate, and motivate a target audience
• Strong writing experience coupled with a drive to constantly improve your ability to connect with customers through the written word
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Self-starter with a strong sense of ownership and the ability to work independently in a fast-paced, dynamic environment

Responsibilities

• Develop and execute on a comprehensive lifecycle strategy (email + SMS) to optimize for onsite list growth, activation, retention, revenue and engagement throughout the customer journey
• Strategy Roadmap & monthly presentations
• Build out and own lifecycle roadmap, including evidence based testing initiatives to ensure performance is always being maximized
• Collaborate with designers, specialists and clients, gaining and applying feedback from key stakeholders
• Maintain performance and health of email + SMS channels with regard to audience segmentation, content, list hygiene, and deliverability
• Complex Klaviyo logic, production & technical support
• Reporting & Insights development
• Client Happiness
• Account & Scope Management

Skills

Strategic planning

Email marketing

SMS marketing

Client services

Campaign management

Lifecycle marketing

Klaviyo

Iterable

Braze

Attentive

Postscript

CRM platforms

Data analysis

Written communication

Cross-functional collaboration

Self-starter

Ownership

Tools

Klaviyo

Iterable

Braze

Attentive

Postscript

Job description

Domaine is seeking a strategic CRM Strategist to join our team and drive lifecycle marketing strategies across email and SMS channels. This role blends strategic thinking with hands-on execution to optimize customer engagement and revenue growth throughout the entire customer journey.

You will develop a comprehensive lifecycle strategy (email + SMS), manage the roadmap, conduct testing, collaborate with designers and clients, and ensure clean segmentation, deliverability, and measurable