Remote CRM Lifecycle Marketing Lead (Email, SMS)

Experian; Kansas; Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Great compensation & bonus

Medical, dental, vision, 401K

Remote/hybrid or in-office options

Flexible time off

Job summary

Experian is a global data and technology company seeking a CRM Program Manager to lead strategy and execution for email, push, and SMS campaigns within the Home space. The role is remote, reporting to the Manager, Lifecycle Engagement & Loyalty.

You will partner with product, marketing, and analytics teams to deliver personalized experiences, drive engagement, and scale programs across the customer lifecycle.

Qualifications

• 7+ years of experience in email marketing, CRM, or lifecycle marketing.
• Experience delivering communication programs at an enterprise scale.
• Experience measuring campaign performance and using results to guide decisions.
• Experience working with cross-functional teams such as product, marketing, and analytics.
• Experience managing multiple CRM or digital communication initiatives with overlapping deadlines.
• Bachelor's degree in marketing, business, communications, or a related field.

Responsibilities

• Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical.
• Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches.
• Own campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics.
• Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings.
• Coordinate CRM plans with product launches, performance goals, and broader business initiatives.
• Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement.
• Support multi-channel communication programs that align business goals with customer needs.

Skills

Email marketing

CRM

Lifecycle marketing

Campaign measurement

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, communications, or related field

Job description

Experian is a global data and technology company seeking a CRM Program Manager to lead strategy and execution for email, push, and SMS campaigns within the Home space. The role is remote, reporting to the Manager, Lifecycle Engagement & Loyalty.

You will partner with product, marketing, and analytics teams to deliver personalized experiences, drive engagement, and scale programs across the customer lifecycle.