CRM & Lifecycle Lead - Email & SMS (Hybrid NYC)

Elemis; New York (NY); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Paid Time Off

401(K) with 100% match on the first 5%

Company Holidays

Paid Parental Leave

Generous ELEMIS product discount

Supplemental & Basic Life Insurance

Dental & Vision

Commuter benefits

Job summary

ELEMIS is seeking a strategic yet hands-on CRM Manager to drive customer lifecycle programs across email and SMS from our New York head office. You will own campaign execution, segmentation, and testing while partnering with Global CRM teams to represent U.S. needs in planning.

You will develop insights that connect CRM with site experience, influencing revenue and long-term retention. This hybrid role combines leadership, analytics, and hands-on execution to elevate customer lifetime value.

Qualifications

• Design customer journeys across acquisition, onboarding, engagement, and churn prevention that drive revenue and CLV.
• Define CRM KPIs, dashboards, and forecasts to guide promotions and budgeting.
• Segment audiences using attributes and behaviors to tailor messages and offers.

Responsibilities

• Partner with US and Global CRM teams to shape lifecycle initiatives and planning.
• Oversee day-to-day CRM campaigns across email and SMS with testing and QA.
• Maintain deliverability, list health, segmentation, and personalization best practices.
• Own CRM dashboards, track engagement, retention, churn, LTV and revenue impact.
• Translate data into insights for e-commerce promotions, merchandising, and optimization.
• Collaborate with Digital Marketing, E‑commerce, and Brand teams to align CRM with the digital ecosystem.
• Lead and mentor associates to support execution and development.

Skills

Lifecycle strategy

CRM campaigns

Customer analytics

Segmentation

Experimentation

Cross-functional leadership

Tools

CRM platforms

Job description

ELEMIS is seeking a strategic yet hands-on CRM Manager to drive customer lifecycle programs across email and SMS from our New York head office. You will own campaign execution, segmentation, and testing while partnering with Global CRM teams to represent U.S. needs in planning.

You will develop insights that connect CRM with site experience, influencing revenue and long-term retention. This hybrid role combines leadership, analytics, and hands-on execution to elevate customer lifetime value.