Lifecycle & CRM Marketing Specialist - AI-Driven Growth

AppLovin; New York (NY); On-site; USD 153,000 - 200,000; Full time

Benefits offered by this job

Equity eligible

Health Insurance

401(k) Retirement Plan

Unlimited Discretionary Time Off

10 paid holidays per year

80 hours paid sick leave

Job summary

AppLovin is seeking a CRM & Lifecycle Specialist to own and optimize automated programs that move advertisers from signup to active spend and back when they lapse. You’ll ensure data quality across Salesforce and HubSpot and drive efficient automation of outreach with minimal manual effort.

You’ll track end-to-end performance, run tests, and iterate to boost activation, engagement, and retention. The role includes expanding beyond email into LinkedIn, direct mail, SMS, gifting, and event-driven

Qualifications

• 2–4 years in lifecycle and CRM marketing
• SQL to query large datasets
• AI-fluent with tools like Claude or Cursor
• Self-starter with strong problem-solving instincts
• Proven ability to drive measurable improvement in activation, engagement or retention

Responsibilities

• The advertiser lifecycle — build and improve automated programs from signup to active spender and back when they lapse
• CRM data quality — verify data flows from Salesforce through HubSpot and fix issues at source
• The automation layer — set up recurring workflows and advertiser outreach with minimal manual effort
• The measurement — track end-to-end performance, run tests and iterate
• The expansion — CRM beyond email (LinkedIn, direct mail, SMS, gifting, event-driven outreach)

Skills

Lifecycle marketing

CRM marketing

SQL

AI tooling

Tools

HubSpot

Salesforce

Job description

AppLovin is seeking a CRM & Lifecycle Specialist to own and optimize automated programs that move advertisers from signup to active spend and back when they lapse. You’ll ensure data quality across Salesforce and HubSpot and drive efficient automation of outreach with minimal manual effort.

You’ll track end-to-end performance, run tests, and iterate to boost activation, engagement, and retention. The role includes expanding beyond email into LinkedIn, direct mail, SMS, gifting, and event-driven