Lifecycle Marketing & CRM Specialist, Growth (AI-Driven)

AppLovin; Oregon; Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Equity eligible

Health Insurance: Medical, Dental, Vis

401(k) Retirement Plan

Unlimited PTO

Paid Holidays: 10 paid holidays per yr

Paid Sick Leave: 80 hours per year

Job summary

AppLovin is seeking a CRM marketer skilled in lifecycle marketing to own and optimize campaigns for e-commerce advertisers. You will move from onboarding to a live, performing campaign, using AI-driven insights and multi-channel outreach.

You will work hands-on with HubSpot, Salesforce, SQL, and PostHog to build segmentation, triggers, and flows, delivering measurable revenue impact. 2–4 years in lifecycle CRM is required.

Qualifications

• 2–4 years in lifecycle and CRM marketing.
• Proven track record moving the needle with CRM campaigns.
• Ability to write, design and ship campaigns end-to-end.

Responsibilities

• Onboard new advertisers and get campaigns live.
• Optimize engagement and performance so first winner campaigns scale.
• Drive retention and win-back to reactivate dormant advertisers.
• Conduct outbound outreach to new prospects using multiple channels.
• Work with data: segmentation, triggers, and flow between platforms.

Skills

Lifecycle marketing

CRM marketing

AI fluency

Results-driven

Tools

HubSpot

Salesforce

SQL

PostHog

Job description

AppLovin is seeking a CRM marketer skilled in lifecycle marketing to own and optimize campaigns for e-commerce advertisers. You will move from onboarding to a live, performing campaign, using AI-driven insights and multi-channel outreach.

You will work hands-on with HubSpot, Salesforce, SQL, and PostHog to build segmentation, triggers, and flows, delivering measurable revenue impact. 2–4 years in lifecycle CRM is required.