CRM & Lifecycle Marketing Specialist - Growth Marketing

AppLovin; Oregon; Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Equity eligible

Health Insurance: Medical, Dental, Vis

401(k) Retirement Plan

Unlimited PTO

Paid Holidays: 10 paid holidays per yr

Paid Sick Leave: 80 hours per year

Job summary

AppLovin is seeking a CRM marketer skilled in lifecycle marketing to own and optimize campaigns for e-commerce advertisers. You will move from onboarding to a live, performing campaign, using AI-driven insights and multi-channel outreach.

You will work hands-on with HubSpot, Salesforce, SQL, and PostHog to build segmentation, triggers, and flows, delivering measurable revenue impact. 2–4 years in lifecycle CRM is required.

Qualifications

• 2–4 years in lifecycle and CRM marketing.
• Proven track record moving the needle with CRM campaigns.
• Ability to write, design and ship campaigns end-to-end.

Responsibilities

• Onboard new advertisers and get campaigns live.
• Optimize engagement and performance so first winner campaigns scale.
• Drive retention and win-back to reactivate dormant advertisers.
• Conduct outbound outreach to new prospects using multiple channels.
• Work with data: segmentation, triggers, and flow between platforms.

Skills

Lifecycle marketing

CRM marketing

AI fluency

Results-driven

Tools

HubSpot

Salesforce

SQL

PostHog

Job description

About AppLovinAppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit:To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

The Role

AppLovin Ads Manager is opening up to e-commerce and DTC brands at scale, and none of it can be done by hand. CRM runs the whole span: reaching brands who haven't heard from us yet, getting the ones who sign up live and spending, helping them spend better once they are, and winning them back when they stop. Your job is to help build and optimize that machine. You'll own your slice of it alongside our CRM lead, and grow your scope as the platform does.

Where You'll Have Impact

• Activation and onboarding. The core of the job: getting new advertisers through setup and into a live campaign, triggered by where someone is actually dropped rather than how many days have passed.
• Engagement and performance. The milestone that matters isn't the first campaign, it's the first one that works.
• Retention and win-back. Advertisers pause for all sorts of reasons. Getting them back is its own discipline.
• Outbound. Reaching advertisers who haven't heard from us yet, targeted on criteria or intent signals.
• More than email. SMS, LinkedIn, direct mail and event-driven outreach are all in play.
• The data and logic layer. Segmentation, triggers and suppression, and the flow between our data platform, Salesforce and HubSpot — understood well enough to fix at source.

This is a build job, not a maintenance one. What you build compounds — in revenue, in efficiency, and in time the team gets back.

What We're Looking For

Someone AI-fluent who can do the whole job — a real track record of moving the needle, high impact through their own work, and the curiosity and creativity to find the next thing without being pointed at it.

• Results you can show. Campaigns you've run, what you changed, and the number it moved.
• Initiative and curiosity. You'll find problems we didn't know we had, and you'll be first to try the next tool.
• Creativity. You write it, design it, and ship it yourself.
• Revenue-focused. You go after the opportunities that move the number, not the ones that are easiest to ship. You care whether advertisers activate and spend, not how many emails went out.
• You've made mistakes and learned from them. We would rather hear about the campaign that didn't work and what you changed than a run of clean wins.
• Comfortable building the logic, not just the copy — segmentation, triggers, branching, suppression.
• Hands-on with AI — Claude or Cursor to write, design and build, and you check the output before it ships.
• Technical enough to answer your own questions: HubSpot, Salesforce, SQL, PostHog.
• An individual contributor at heart. You go deep on execution without a team beneath you.
• 2-4 years in lifecycle and CRM marketing.

Nice To Have

• Outbound or enrichment tooling — Clay, Apollo or similar.
• Email deliverability — sender reputation, authentication, inbox placement.
• Superset, Trino or similar big data tooling.
• B2B SaaS, adtech, or e-commerce and DTC background.

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Other Types of Pay

• Equity eligible
• Health Insurance: Medical, Dental, Vision, Life, Disability
• Retirement Benefits: 401(k) Retirement Plan
• Paid Time Off: Unlimited Discretionary Time Off
• Paid Holidays: 10 paid holidays per year
• Paid Sick Leave: 80 hours per year

USA Base Pay Range: CA, NY, WA States$153,000—$200,000 USDUSA Base Pay Range: all other States (excludes CA, NY, WA)$130,050—$170,000 USD

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

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