Lifecycle CRM Lead (EU) - Remote, Subscription Growth

Mother's Earth; Union (NJ); Remote; USD 61,000 - 107,000; Full time

Benefits offered by this job

Remote in Europe

Contractor role

Job summary

Mother's Earth is seeking a CRM Manager to own retention across Worldwide, Netherlands, DACH, and France. You will design and implement lifecycle messaging and flows in Klaviyo, driving LTV and reactivation while balancing brand voice across markets.

You will write copy, guide segmentation, and supervise QA with a CRM exec, coordinating with CRO and support teams. This remote, Europe-based contract role offers the chance to shape a fast-growing DTC brand.

Qualifications

• CRM/lifecycle marketing experience in DTC/ecommerce, ideally with a subscription-first brand.
• Strong copywriting and customer psychology skills to shape messaging.
• Strategic roadmap planning with hands-on execution and testing across markets.
• Fluent in multiple markets/languages or willingness to manage multi-language flows.

Responsibilities

• Own the CRM and retention roadmap across four stores (Worldwide, Netherlands, DACH, France).
• Build reactivation and win-back flows for lapsed subscribers and one-time buyers.
• Design and test lifecycle flows in Klaviyo—welcome, post-purchase, replenishment, abandonments.
• Lead segmentation, QA, and performance reporting with a CRM exec.
• Coordinate with CRO/dev and customer service for language and communications.

Job description

Mother's Earth is seeking a CRM Manager to own retention across Worldwide, Netherlands, DACH, and France. You will design and implement lifecycle messaging and flows in Klaviyo, driving LTV and reactivation while balancing brand voice across markets.

You will write copy, guide segmentation, and supervise QA with a CRM exec, coordinating with CRO and support teams. This remote, Europe-based contract role offers the chance to shape a fast-growing DTC brand.