CRM & Retention Lead for Global DTC Growth (Klaviyo)

RZ HR Studio; United States; Remote; USD 110,000 - 140,000; Full time

Job summary

RZ HR Studio is seeking an experienced CRM Manager to own lifecycle email marketing, drive retention, and boost repeat purchases for a fast-growing DTC brand across NL, BE, UK, and US. You will lead Klaviyo campaigns, automations, and segmentation, collaborating with Paid Media, Creative, CRO, and Support teams.

The role focuses on optimization of welcome, post-purchase, replenishment, and win-back journeys, with data-driven decision making and a strong emphasis on LTV growth.

Qualifications

• Proven experience in CRM, lifecycle marketing, email marketing, or customer retention within ecommerce/DTC.
• Strong hands-on experience with Klaviyo and Shopify.
• Demonstrated success improving repeat purchase rates, retention, and customer value.

Responsibilities

• Own and execute the CRM and customer retention strategy across email marketing and lifecycle campaigns.
• Build, manage, and optimize Klaviyo campaigns, flows, and customer segmentation.
• Improve welcome, post-purchase, replenishment, and win-back journeys.
• Analyze customer behavior, purchase patterns, and retention opportunities.
• Develop targeted campaigns to increase repeat purchases and lifetime value (LTV).
• Use cohort analysis, A/B testing, and holdout testing to evaluate retention performance.
• Monitor deliverability, unsubscribes, spam complaints, and customer engagement.
• Optimize email frequency, offers, and messaging while protecting contribution margin.
• Adapt lifecycle communication for NL/BE, UK, and US markets.

Skills

CRM

Lifecycle marketing

Email marketing

Klaviyo

Shopify

Tools

Klaviyo

Shopify

Job description

RZ HR Studio is seeking an experienced CRM Manager to own lifecycle email marketing, drive retention, and boost repeat purchases for a fast-growing DTC brand across NL, BE, UK, and US. You will lead Klaviyo campaigns, automations, and segmentation, collaborating with Paid Media, Creative, CRO, and Support teams.

The role focuses on optimization of welcome, post-purchase, replenishment, and win-back journeys, with data-driven decision making and a strong emphasis on LTV growth.