CRM manager for subscription ecommerce

Mother's Earth; United States; Remote; USD 39,000 - 93,000; Full time

Job summary

Mother's Earth ищет специалиста по CRM и жизненному циклу для роста удержания и LTV в четырех магазинах: Worldwide, NL, DACH, FR. Ваша задача — реactivation, создание и оптимизация потоков в Klaviyo, настройка коммуникаций и тестов, а также руководить копирайтингом и локализацией сообщений.

Требуется уверенное владение Klaviyo, аналитика и способность работать в международной среде на удаленной основе. Роль ориентирована на рост подписчиков и повторных покупок, удаленную работу по Европе в

Qualifications

• Опыт в CRM/ Lifecycle маркетинге, предпочтительно в бренде с подпиской.
• Сильные навыки копирайтинга и понимание поведения клиента.
• Умение работать с несколькими рынками и языками.

Responsibilities

• Владение CRM и дорожной картой удержания по всем рынкам (Worldwide, NL, DACH, FR).
• Разработка и внедрение реactivation-стратегий: потоки возврата, отмены/сохранения, cadence-based ремаркетинг.
• Дизайн и тестирование полного набора lifecycles в Klaviyo: welcome, post-purchase, replenishment, abandon, etc.
• Использование исследований потребителей для формулирования сообщений по сегментам и рынкам.
• Самостоятельная копирайтинг и управление голосом бренда без штатного копирайтера.
• Руководство сегментацией и стратегией тестирования; делегирование QA и отчетности CRM-руководителю.
• Обеспечение высокого качества рассылок, корректные коды скидок, исключения сегментов.
• Согласование языка флоу и коммуникаций с CRO/разработкой и службой поддержки.

Skills

CRM/Lifecycle marketing

Klaviyo

Copywriting

Data analysis

Multi-market management

Tools

Klaviyo

A/B testing

Job description

Описание: Mother's Earth is a fast-growing, subscription-first DTC brand selling laundry sheets, dishwasher sheets, scent beads, and household cleaning products across four live markets: Netherlands, DACH, France, and Worldwide. This is a newly created role built around a clear mandate: grow retention and lifetime value through smarter lifecycle marketing. Subscription is the core of the business, and the next stage of growth comes from reactivating subscribers and one-time buyers who've drifted, not just acquiring new ones.

Задачи

• Own the CRM and retention roadmap across all four stores (Worldwide, Netherlands, DACH, France), prioritising the workflows and tests that move subscriber LTV and reactivation
• Build and lead reactivation strategy for both lapsed subscribers and one-time buyers: win-back flows, cancel/save flows, and cadence-based re-engagement
• Design and test the full lifecycle suite in Klaviyo: welcome series, post-purchase, replenishment, cancel/save, chargeback recovery, and browse/checkout abandonment
• Use the existing need-state and belief research (health and safety, eco, performance, convenience, scent) to shape messaging, subject lines, and proof points by segment and market
• Write or closely direct the copy yourself - strong instincts for customer psychology and language are essential, there's no dedicated copywriter on this so you own the voice
• Lead segmentation and testing strategy, delegating build, QA, and reporting to a CRM exec who supports you day to day
• Keep quality high across every send - discount codes, segment exclusions, and mobile/desktop checks - with the CRM exec handling first-line QA
• Keep branding, tone, and scent-specific messaging consistent across markets as themes and campaigns evolve per store
• Report against core CRM KPIs: flow revenue %, campaign revenue %, reactivation rate, and OTP-to-subscription conversion (excluding subscription billing)
• Coordinate closely with CRO/dev and customer service on sign-off for flow language and chargeback communications

Требования

• CRM/lifecycle marketing experience in DTC/ecommerce, ideally with a subscription-first brand, and comfortable owning retention and reactivation strategy end to end
• Genuine strength in customer psychology and copywriting – you can read what's driving belief, doubt, or churn in a segment and write (or brief) messaging that lands
• Strategic enough to set the roadmap and prioritise testing, but happy being in the day-to-day detail, not just directing from above
• Deep Klaviyo proficiency: flows, segmentation, A/B testing, and reporting
• Comfortable delegating to and developing a CRM exec, without losing sight of the details that matter
• Comfortable owning execution across multiple markets and languages at once (Worldwide, Netherlands, DACH, France)
• Data-literate: comfortable reading revenue and retention reporting and adjusting priorities off the back of it
• Будет плюсом: Fluency in either German, French or Dutch is an important plus

Условия

Remote in Europe Contractor role, undetermined, working alongside the founder and an embedded growth team A CRM exec in place to support execution, so you're not doing this solo