CRM & Retention Lead | Klaviyo Expert (Remote)

The Growth Foundation; United States; Remote; GBP 50,000 - 60,000; Full time

Job summary

The Growth Foundation is partnering with a fast-growing DTC health and wellness brand to appoint a CRM Manager who will own the customer lifecycle strategy and execution.

With subscriptions driving about 90% of revenue, you will interrogate data, build complex journeys in Klaviyo, and shape retention programs. The role remains hands-on with potential to grow into leadership as the programme scales.

Qualifications

• Genuine Klaviyo expertise and hands-on experience.
• Experience owning CRM end-to-end in a subscription business.
• Ability to identify opportunities, form a point of view and measure impact.
• Experience with Skio or Recharge or similar platforms.
• Strong analytical approach to derive action from data.

Responsibilities

• Own the CRM lifecycle end-to-end across email, SMS and WhatsApp.
• Analyse flows, cohorts and revenue impact to find revenue leakage.
• Develop retention strategies based on why customers cancel or skip.
• Convert high-intent customers into subscribers and grow retention.
• Lead testing (A/B) across journeys and campaigns with measurable impact.
• Collaborate with creative to brief and iterate CRM assets.
• Develop clear reporting on CRM performance and incremental contribution.

Skills

Klaviyo

CRM ownership

Email marketing

SMS marketing

WhatsApp

A/B testing

Data analysis

Retention strategy

Tools

Skio

Recharge

Job description

The Growth Foundation is partnering with a fast-growing DTC health and wellness brand to appoint a CRM Manager who will own the customer lifecycle strategy and execution.

With subscriptions driving about 90% of revenue, you will interrogate data, build complex journeys in Klaviyo, and shape retention programs. The role remains hands-on with potential to grow into leadership as the programme scales.