Growth-Driven CRM & Lifecycle Marketer Remote

TalentHop; United States; Remote; USD 130,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) Retirement Plan

Job summary

TalentHop is seeking a CRM & Lifecycle Marketing Specialist - Growth Marketing to design and optimize customer programs for ecommerce brands. This fully remote role focuses on activation, engagement, retention, and reactivation through data-driven, multi-channel campaigns.

You will own segmentation and automation triggers, manage CRM integrations, and apply AI tools for content and campaign development. Proficiency with HubSpot, Salesforce, SQL, and analytics tools like PostHog is required to

Qualifications

• 2-4 years of lifecycle and CRM marketing experience.
• Ability to deliver measurable campaign impact.
• Strong initiative, creativity, and problem-solving skills.
• Experience with multi-channel campaign execution including writing and design.
• Proficient in building marketing logic including segmentation and automation triggers.
• Hands-on experience with AI tools for content creation and campaign development.
• Technical proficiency with HubSpot, Salesforce, SQL, and analytics tools like PostHog.
• Ability to work independently as an individual contributor.

Responsibilities

• Manage activation and onboarding of new advertisers to ensure successful campaign launches.
• Drive engagement and campaign performance to achieve measurable advertiser success.
• Develop retention and win-back strategies to reactivate paused advertisers.
• Execute targeted outbound marketing to attract new advertisers using intent signals.
• Utilize multiple channels including email, SMS, LinkedIn, and direct mail for outreach.
• Maintain and optimize segmentation, triggers, and integration between data platforms and CRM tools.

Skills

Lifecycle marketing

CRM marketing

Multi-channel campaigns

Segmentation

Automation triggers

AI content tools

Campaign design

SQL analytics

Tools

HubSpot

Salesforce

PostHog

Job description

TalentHop is seeking a CRM & Lifecycle Marketing Specialist - Growth Marketing to design and optimize customer programs for ecommerce brands. This fully remote role focuses on activation, engagement, retention, and reactivation through data-driven, multi-channel campaigns.

You will own segmentation and automation triggers, manage CRM integrations, and apply AI tools for content and campaign development. Proficiency with HubSpot, Salesforce, SQL, and analytics tools like PostHog is required to