CRM Growth Manager - AI-Powered AdTech for DTC

AppLovin; Oregon; Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Equity eligible

Health Insurance

Retirement Benefits

Paid Time Off

10 paid holidays per year

Job summary

AppLovin is seeking an AI-fluent lifecycle and CRM marketing professional to own end-to-end campaigns for e-commerce and DTC advertisers. You will drive onboarding, engagement, and win-back, using HubSpot, Salesforce, SQL and PostHog to segment, trigger and optimize performance.

You should have 2–4 years in lifecycle CRM, a track record of moving the needle, and a hands-on approach to writing, designing and shipping campaigns across email, SMS, LinkedIn, direct mail, and events.

Qualifications

• Track record of moving the needle with CRM campaigns.
• Ability to own campaigns and show results.
• Initiative and curiosity to identify problems.
• Creativity in writing, designing, and shipping.
• Revenue-focused with opportunities that move the number.
• 2–4 years in lifecycle and CRM marketing.

Responsibilities

• Activate and onboard new advertisers.
• Drive engagement and performance of first working campaigns.
• Retention and win-back of advertisers.
• Outbound outreach to advertisers not yet hearing from us.
• Utilize channels beyond email: SMS, LinkedIn, direct mail, events.
• Work with data layer: segmentation, triggers, suppression; integration with Salesforce and HubSpot.

Skills

AI fluency

CRM marketing

Campaign optimization

SQL

HubSpot

Salesforce

PostHog

Lifecycle marketing

Independent contributor

Tools

HubSpot

Salesforce

SQL

PostHog

Job description

AppLovin is seeking an AI-fluent lifecycle and CRM marketing professional to own end-to-end campaigns for e-commerce and DTC advertisers. You will drive onboarding, engagement, and win-back, using HubSpot, Salesforce, SQL and PostHog to segment, trigger and optimize performance.

You should have 2–4 years in lifecycle CRM, a track record of moving the needle, and a hands-on approach to writing, designing and shipping campaigns across email, SMS, LinkedIn, direct mail, and events.