AI-Driven Growth & CRM Manager

AppLovin; New Rochelle (NY); On-site; USD 153,000 - 200,000; Full time

Benefits offered by this job

Health Insurance

401(k) Retirement Plan

Unlimited PTO

Paid Holidays

Job summary

AppLovin is hiring an AI-fluent Lifecycle CRM marketer to build and optimize campaigns from onboarding to win-back. You’ll own the CRM machine end-to-end, driving activation, engagement, and performance across channels, including SMS, LinkedIn, and direct mail. A data-driven, hands-on contributor will thrive here.

You’ll work with AI tooling, HubSpot, Salesforce, SQL, and PostHog to segment, trigger, and optimize campaigns while focusing on revenue impact and scalable growth.

Qualifications

• 2–4 years in lifecycle and CRM marketing.
• Hands-on with AI tools and validating outputs before ship.
• Proficient with HubSpot, Salesforce, SQL, and PostHog.

Responsibilities

• Own onboarding and activation of new advertisers.
• Drive engagement and performance of initial campaigns.
• Retain and win back advertisers.
• Coordinate outbound campaigns via SMS, LinkedIn, direct mail.

Skills

AI fluency

CRM marketing

SQL

HubSpot

Salesforce

Data analysis

Tools

HubSpot

Salesforce

PostHog

Job description

AppLovin is hiring an AI-fluent Lifecycle CRM marketer to build and optimize campaigns from onboarding to win-back. You’ll own the CRM machine end-to-end, driving activation, engagement, and performance across channels, including SMS, LinkedIn, and direct mail. A data-driven, hands-on contributor will thrive here.

You’ll work with AI tooling, HubSpot, Salesforce, SQL, and PostHog to segment, trigger, and optimize campaigns while focusing on revenue impact and scalable growth.