Lifecycle & CRM Architect — Remote & High-Impact

Resumonk; United States; Remote; USD 80.000 - 110.000; Vollzeit

Benefits dieser Stelle

Flexible schedule

Generous vacation policy

Fully remote

Zusammenfassung

Replika is seeking a Lifecycle & CRM Specialist to own and grow our lifecycle marketing program across email, in-app messaging, and push campaigns. You will design, implement, and optimize flows that drive onboarding, free-to-paid conversion, renewals, win-back, and product launches, all while maximizing revenue and retention.

You will work with global audiences, ensuring compliant messaging and high deliverability.

Qualifikationen

• Hands-on lifecycle or CRM experience at a consumer subscription app, with revenue results you can show.
• You've built flows yourself in a modern messaging platform like Braze, Customer.io, Iterable or Klaviyo.
• Strong with data. You build your own segments and read your own results without waiting for an analyst.
• You understand compliant communication for a global audience: consent, unsubscribes, GDPR, CAN-SPAM and their equivalents.
• You write good copy, or know exactly how to brief and edit it.
• You shape the strategy and do the implementation yourself.
• Excellent written English.

Aufgaben

• Build core lifecycle flows: onboarding, free-to-paid conversion, intro offers ending, renewals, cancellation saves and win-back.
• Convert free users. Work with product on in-app messages and offers that move people to paid at the right moment.
• Reactivate dormant users and manage lapsed lists within consent rules.
• Segment and personalize using product and subscription data to tailor messages.
• Test timing, subject lines, offers and channels; keep what works and discard what doesn’t.
• Own deliverability, list health and revenue-tied reporting.

Kenntnisse

Lifecycle experience

CRM experience

Email marketing

Tools

Braze

Customer.io

Iterable

Klaviyo

Jobbeschreibung

Replika is seeking a Lifecycle & CRM Specialist to own and grow our lifecycle marketing program across email, in-app messaging, and push campaigns. You will design, implement, and optimize flows that drive onboarding, free-to-paid conversion, renewals, win-back, and product launches, all while maximizing revenue and retention.

You will work with global audiences, ensuring compliant messaging and high deliverability.