Lifecycle & Audience Marketing Lead (HubSpot & CRM)

present of AI; San Francisco (CA); Presencial; USD 120.000 - 160.000; Jornada completa

Descripción de la vacante

Writer is seeking a Senior Manager of Lifecycle & Audience Marketing to own and execute the email and lifecycle programs. You will build in HubSpot, structure audience Segments, and time messages using behavioral and account signals to drive pipeline.

The role emphasizes AI-enhanced strategies while maintaining human judgment on signals that matter. We value a builder who sets direction and then delivers in the tool, with strong grounding in deliverability, testing, and measurement to tie

Formación

• Years of lifecycle or CRM marketing in B2B or enterprise tech.
• Ability to structure a contact database for segmentation.
• Ability to read behavioral and account signals to time messages.

Responsabilidades

• Own the email and lifecycle marketing program from strategy through hands-on building in HubSpot.
• Build in HubSpot without relying on a marketing operations team.
• Set direction and execute in the tool with grounding in deliverability, testing, and measurement.

Conocimientos

Lifecycle marketing

CRM marketing

HubSpot

Data segmentation

Campaign timing signals

Deliverability

Measurement

Behavioral signals

Herramientas

HubSpot

Descripción del empleo

Writer is seeking a Senior Manager of Lifecycle & Audience Marketing to own and execute the email and lifecycle programs. You will build in HubSpot, structure audience Segments, and time messages using behavioral and account signals to drive pipeline.

The role emphasizes AI-enhanced strategies while maintaining human judgment on signals that matter. We value a builder who sets direction and then delivers in the tool, with strong grounding in deliverability, testing, and measurement to tie