Senior manager, lifecycle & audience marketing

present of AI; San Francisco (CA); Vor Ort; USD 120.000 - 160.000; Vollzeit

Zusammenfassung

Writer is seeking a Senior Manager of Lifecycle & Audience Marketing to own and execute the email and lifecycle programs. You will build in HubSpot, structure audience Segments, and time messages using behavioral and account signals to drive pipeline.

The role emphasizes AI-enhanced strategies while maintaining human judgment on signals that matter. We value a builder who sets direction and then delivers in the tool, with strong grounding in deliverability, testing, and measurement to tie

Qualifikationen

• Years of lifecycle or CRM marketing in B2B or enterprise tech.
• Ability to structure a contact database for segmentation.
• Ability to read behavioral and account signals to time messages.

Aufgaben

• Own the email and lifecycle marketing program from strategy through hands-on building in HubSpot.
• Build in HubSpot without relying on a marketing operations team.
• Set direction and execute in the tool with grounding in deliverability, testing, and measurement.

Kenntnisse

Lifecycle marketing

CRM marketing

HubSpot

Data segmentation

Campaign timing signals

Deliverability

Measurement

Behavioral signals

Tools

HubSpot

Jobbeschreibung

Senior manager, lifecycle & audience marketing

This role owns the email and lifecycle marketing program from strategy through hands on building in HubSpot, without leaning on a marketing operations team. A strong candidate has years of lifecycle or CRM marketing in B2B or enterprise tech, can structure a contact database for segmentation, and reads behavioral and account signals to time messages well. The person should be a builder who sets direction and then executes in the tool, with solid grounding in deliverability, testing, and measurement.

How it fits the AI era

AI shifts the routine parts of this work, such as drafting emails, assembling audience segments, and running tests, toward faster machine assisted cycles. What stays human is judgment about which signals matter, how to treat enterprise buying groups, and how to connect program results to pipeline and revenue. The posting also asks the person to help shape what lifecycle marketing looks like when agents and personalization do more of the delivery.

How it builds AI experience

The role offers direct exposure to applying AI inside a company that sells AI agents grounded in company data, so the learning comes from testing AI in audience building and personalization on real programs. A candidate can prepare by experimenting with AI assisted segmentation and email personalization in a marketing automation platform and by forming a clear view on where automation helps and where human review is needed. Curiosity and fast, measured experiments matter more here than prior AI titles.

Worth showing

• HubSpot hands on build
• Lifecycle strategy ownership
• Reporting tied to pipeline

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Writer

Writer is an enterprise AI platform for building and supervising AI agents grounded in company data, per the company.