Lifecycle Analytics Manager: Drive Retention & LTV

Bonafide Health; United States; Remote; USD 74,000 - 124,000; Full time

Job summary

Bonafide is seeking a Manager, Lifecycle Analytics to own customer lifecycle analysis, including acquisition cohorts, repeat purchase behavior, churn, and lifetime value. Translate data into actionable insights to guide retention and CRM strategy, influencing stakeholders with a commercial mindset.

The role reports to the Senior Director, Analytics and partners with CRM and commercial teams to optimize the customer experience and drive incremental value across DTC, omnichannel channels and

Qualifications

• 5–8+ years of experience in customer analytics or lifecycle analytics.
• Strong cohort segmentation, retention and LTV modeling.
• Proficient with SQL, Python or R, and BI platforms.
• Experience with CRM platforms and lifecycle marketing concepts.
• Experience in DTC, omnichannel, and consumer goods preferred.
• Strong communication and cross-functional collaboration skills.
• Bachelor’s degree in a quantitative field or equivalent.

Responsibilities

• Own customer lifecycle analysis including acquisition cohort segmentation, repeat purchase behavior, churn, and lifetime value.
• Build and refine LTV models, cross-sell and upsell analysis, and replenishment insights.
• Develop and maintain dashboards and reporting to track key lifecycle KPIs.
• Partner closely with CRM and commercial teams to identify opportunities to improve and optimize the customer experience.
• Analyze the impact of CRM and lifecycle initiatives on engagement and incremental customer value.
• Provide clear recommendations and insights to senior stakeholders and leadership.

Skills

Customer analytics

Cohort analysis

Retention modeling

SQL

Python or R

CRM platforms

Lifecycle marketing

Communication skills

DTC/omnichannel experience

Education

Bachelor’s degree in a quantitative field

Tools

BI platforms

Job description

Bonafide is seeking a Manager, Lifecycle Analytics to own customer lifecycle analysis, including acquisition cohorts, repeat purchase behavior, churn, and lifetime value. Translate data into actionable insights to guide retention and CRM strategy, influencing stakeholders with a commercial mindset.

The role reports to the Senior Director, Analytics and partners with CRM and commercial teams to optimize the customer experience and drive incremental value across DTC, omnichannel channels and