CRM & Lifecycle Associate — Drive Engagement & Growth

Foot Locker; New York (NY); On-site; USD 67,000 - 70,000; Full time

Benefits offered by this job

Employee Discount

Paid Time Off

Medical | Dental | Vision Coverage

401(k)

Job summary

Foot Locker is seeking an Associate of CRM & Lifecycle to drive customer engagement, loyalty, and data-driven decision making across owned channels. You will partner with internal marketing, loyalty, analytics, and technology teams to deliver meaningful customer experiences and support business growth.

The role focuses on lifecycle activations, segmentation, reporting, and improving omni-channel journeys. A bachelor’s degree and 2+ years in retention marketing are preferred.

Qualifications

• 2+ years of experience in retention marketing, CRM, loyalty, customer engagement, or related fields.
• Bachelor’s degree preferred or equivalent professional experience.
• Strong analytical and problem‑solving skills.
• Experience in working with multiple stakeholders and cross‑functional teams.
• Proficiency in Microsoft Excel and presentation tools.

Responsibilities

• Support the execution of journey activations & lifecycle initiatives across email, SMS, push notifications, loyalty, and other owned marketing channels.
• Assist with trigger campaign planning & optimizations, audience segmentation, testing strategies, deployment activities, and cohort analysis.
• Support lifecycle marketing programs that drive customer acquisition, onboarding, retention, reactivation, loyalty engagement and churn prevention.
• Help ensure customer communications are relevant, timely, and aligned to business objectives and brand guidelines.

Skills

Retention marketing

CRM

Loyalty

Customer engagement

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Microsoft Excel

Presentation tools

Job description

Foot Locker is seeking an Associate of CRM & Lifecycle to drive customer engagement, loyalty, and data-driven decision making across owned channels. You will partner with internal marketing, loyalty, analytics, and technology teams to deliver meaningful customer experiences and support business growth.

The role focuses on lifecycle activations, segmentation, reporting, and improving omni-channel journeys. A bachelor’s degree and 2+ years in retention marketing are preferred.