Retention Product Manager — Grow LTV & Repeat Revenue

Nuts.com; Cranford (NJ); On-site; USD 145,000 - 165,000; Full time

Benefits offered by this job

401K Match

Paid maternity/paternity leave

Snacks and employee discount

Job summary

Nuts.com is seeking a Product Manager of Retention to lead strategy, roadmap, and execution for keeping and growing customers after the first order. You will own retention programs across onboarding, replenishment, loyalty, and post-purchase experiences, collaborating with Growth, CX, Merchandising, Data, Engineering, and Design.

You will drive a blended 12M LTV metric, run experiments, and partner with Data to build smarter lifecycle capabilities using AI.

Qualifications

• Bachelor's degree in elated field.
• 5+ years of product management experience, preferably in ecommerce, DTC, or subscription businesses, with direct ownership of retention, lifecycle, or growth products.
• Strong knowledge of retention and lifecycle fundamentals, including cohort analysis, LTV modeling, experimentation and A/B testing, and lifecycle tooling (ESPs, CDPs, subscription platforms, and analytics tools like Mixpanel or Amplitude)

Responsibilities

• Own the retention product roadmap end to end — onboarding flows, replenishment and reorder, loyalty, win-back, subscription growth and experiences.
• Move the metric that matters: 12M LTV as the key metric and break it into faster feedback loop chunks linked to retention and lifetime value.
• Identify moments and root causes driving lapse and build products to address them.
• Partner with Engineering and Data to maintain lifecycle infrastructure health (identity resolution, event schemas, messaging deliverability).
• Design experiments, measure outcomes, and collaborate with Data to improve customer experience with AI-driven personalization.

Skills

5+ years product management

Retention / LTV focus

Cohort analysis

Analytical

AI familiarity

Education

Bachelor's degree in elated field

Tools

ESP

CDP

Analytics tools (Mixpanel/Amplitude)

Subscription platforms

Job description

Nuts.com is seeking a Product Manager of Retention to lead strategy, roadmap, and execution for keeping and growing customers after the first order. You will own retention programs across onboarding, replenishment, loyalty, and post-purchase experiences, collaborating with Growth, CX, Merchandising, Data, Engineering, and Design.

You will drive a blended 12M LTV metric, run experiments, and partner with Data to build smarter lifecycle capabilities using AI.