Senior Data Analyst - Acquisition & Growth Analytics

Age of Learning, Inc.; Los Angeles (CA); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Health and welfare benefits

401(k) with employer match

Paid vacation, holidays, and sick days

Volunteer time off

Job summary

Age of Learning, Inc. seeks a Senior Data Analyst to support the User Acquisition team. You will analyze channel, campaign, audience, and creative performance, and translate insights into actionable recommendations that improve customer acquisition and marketing efficiency.

You will develop and maintain Lifetime Value (LTV) models and apply CAC, payback, and ROAS frameworks within the broader acquisition measurement context. This role requires collaboration with Marketing and Data Engineering.

Qualifications

• 6+ years of experience in user-acquisition, growth, marketing, or data analytics.
• Bachelor’s or Master’s degree in a quantitative field.
• Strong experience analyzing paid search, paid social, display, affiliate, mobile, connected television, or similar acquisition channels.
• Experience developing LTV, CAC, payback period, and ROAS models.
• Experience with attribution, incrementality testing, or related marketing-measurement methods.
• Advanced SQL skills and experience working with large datasets.
• Proficiency in Python or R for statistical analysis, modeling, automation, and visualization.
• Experience with Business Intelligence (BI) tools such as Omni, Looker, or Tableau.
• Experience with Snowflake, Git, or data build tool (dbt) is a plus.
• Ability to work independently, manage multiple priorities, and take projects from problem definition through recommendation.
• Strong written and verbal communication skills.

Responsibilities

• Analyze acquisition performance: Evaluate channels, campaigns, audiences, creatives, devices, and landing pages for drivers and opportunities.
• Apply acquisition measurement frameworks: Use LTV, CAC, payback, and ROAS to assess value and guide investments.
• Measure marketing effectiveness: Support attribution, incrementality testing, and MMM capabilities.
• Define success metrics: Establish KPIs for acquisition volume, efficiency, quality, and long-term value.
• Identify opportunities: Detect performance changes, investigate root causes, and communicate risks.
• Build reporting tools: Create self-service dashboards and automated reporting for business partners.
• Partner on data development: Work with User Acquisition and Data Engineering to define requirements and build scalable models.
• Communicate insights: Present clear, actionable recommendations to technical and nontechnical stakeholders.

Skills

SQL

Python or R

BI tools (Looker Tableau Omni)

Snowflake

Git/dbt tools

Data analysis

Communication skills

Education

Bachelor’s or Master’s in a quantitative field

Tools

Git

dbt

Snowflake

Job description

Age of Learning, Inc. seeks a Senior Data Analyst to support the User Acquisition team. You will analyze channel, campaign, audience, and creative performance, and translate insights into actionable recommendations that improve customer acquisition and marketing efficiency.

You will develop and maintain Lifetime Value (LTV) models and apply CAC, payback, and ROAS frameworks within the broader acquisition measurement context. This role requires collaboration with Marketing and Data Engineering.