CRM Analytics & Lifecycle Insights Lead

Learning Care Group, Inc.; United States; Ibrido; USD 100.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health benefits

401(k) retirement plan with match

Flexible PTO

Tuition reimbursement

Childcare discount

Descrizione del lavoro

Learning Care Group, Inc. seeks a CRM Analyst to measure and optimize lifecycle marketing across its family portfolio. You will bridge the CRM platform with stakeholders, translating engagement, journey performance, and audience behavior into actionable insights.

You will design holdout tests, perform cohort retention analyses, and standardize metrics while monitoring deliverability and consent metrics. This role supports leadership with data-driven recommendations.

Competenze

• Bachelor's degree in marketing, business analytics, statistics, or a related field is required.
• 3-5 years of experience in CRM analytics or a comparable role is required.
• Hands-on experience with email service provider reporting (Salesforce Marketing Cloud, Iterable, Braze, Klaviyo) is required.
• Experience designing holdout or control group tests for marketing programs is required.
• Experience with SQL against a modern data warehouse is required.
• Experience with cohort retention and lifecycle attribution analysis is required.

Mansioni

• Own CRM and lifecycle marketing measurement across brand portfolio.
• Design and execute holdout, control group, and incrementality tests.
• Build cohort retention, journey performance, and lifecycle attribution analyses.
• Establish measurement standards across brands for lifecycle programs.
• Monitor CRM platform health including deliverability and consent metrics.
• Collaborate with leadership on program design, measurement plans, and readouts.
• Support analytics teammates with lifecycle-specific data as needed.
• Translate findings into actionable recommendations for leadership.

Conoscenze

CRM analytics

lifecycle marketing measurement

SQL

email deliverability

holdout tests

cohort retention

attribution analysis

PowerBI

communication skills

Formazione

Bachelor's degree in marketing, business analytics, statistics, or related field

Strumenti

Salesforce Marketing Cloud

Iterable

Braze

Klaviyo

PowerBI

Descrizione del lavoro

Learning Care Group, Inc. seeks a CRM Analyst to measure and optimize lifecycle marketing across its family portfolio. You will bridge the CRM platform with stakeholders, translating engagement, journey performance, and audience behavior into actionable insights.

You will design holdout tests, perform cohort retention analyses, and standardize metrics while monitoring deliverability and consent metrics. This role supports leadership with data-driven recommendations.