Lifecycle Retention Leader — Owned-Channel Growth

Enhanced Ltd.; Northern (KY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Enhanced Ltd. is seeking a Director of Retention to own and scale our lifecycle and retention strategy across the full customer journey.

You’ll manage the CRM ecosystem — including email, SMS, direct mail, and subscription initiatives — with a relentless focus on maximizing customer lifetime value, engagement, and loyalty. This is a strategic, hands-on role in a fast-moving, non-traditional environment where data, experimentation, and storytelling drive measurable growth.

Qualifications

• Authorized to work in the United States (no sponsorship)

Responsibilities

• Establish retention baselines for lifecycle performance and owned-channel revenue.
• Build and optimize onboarding, refill and adherence, payment recovery, and winback programs.
• Create a scalable email and SMS testing and execution cadence.
• Partner with Finance, Data, Legal, and Clinical to build the measurement, compliance, and operational infrastructure needed to scale lifecycle marketing.
• Drive measurable improvements in refill rates, retention, LTV, and owned-channel revenue.
• Build a mature, always-on lifecycle program across email, SMS, and other owned channels.
• Establish cross-protocol expansion as a repeatable growth lever and develop a testing roadmap tied directly to revenue.
• Position owned channels as a top-three revenue driver for the business.
• Timing, creative, and offers to continuously improve performance

Skills

D2C lifecycle

Retention analytics

Lifecycle strategy

Cross-functional leadership

Agency management

Subscription experience

Regulated category

Job description

Enhanced Ltd. is seeking a Director of Retention to own and scale our lifecycle and retention strategy across the full customer journey.

You’ll manage the CRM ecosystem — including email, SMS, direct mail, and subscription initiatives — with a relentless focus on maximizing customer lifetime value, engagement, and loyalty. This is a strategic, hands-on role in a fast-moving, non-traditional environment where data, experimentation, and storytelling drive measurable growth.