Marketing Analytics Manager: Growth & Performance Insights

Bonafide Health; United States; Remote; USD 100,000 - 166,000; Full time

Job summary

Bonafide is seeking a Manager of Marketing Analytics to lead measurement and insights across DTC, Amazon, and retail media. You will translate complex data into actionable insights that drive growth, improve efficiency, and guide strategic decisions.

You will report to the Senior Director, Analytics and collaborate with the Growth team to optimize campaigns and budgets. This role requires strong quantitative skills and experience with MMM, attribution, and analytics tools.

Qualifications

• 5-8+ years of experience in marketing analytics, growth analytics, or a related role.
• Strong background in analyzing paid media performance across Meta, Google, Amazon, and TV media.
• Proficiency with analytics and data tools including SQL, Python or R, and BI platforms.
• Expertise in MMM, attribution, and performance measurement frameworks.
• Experience working in DTC, omnichannel, or a digitally native brand preferred.
• Strong communication skills and ability to manage cross-functional relationships.
• Bachelor’s degree in a quantitative field or equivalent relevant experience.

Responsibilities

• Own end-to-end marketing performance measurement across paid media, Amazon, and retail channels.
• Lead and establish best practices for marketing measurement including MMM, MTA, and incrementality testing.
• Develop and maintain dashboards and reporting that track KPIs such as ROAS, CAC, LTV, incrementality, and funnel performance.
• Partner closely with the Growth team to evaluate campaign effectiveness and optimize marketing budgets.
• Analyze customer acquisition trends by channel, cohort, and product to inform growth strategy.
• Provide clear recommendations and insights to senior stakeholders and leadership.
• Ensure data quality, consistency, and best practices across marketing analytics methodologies.

Skills

Marketing analytics

Growth analytics

Cross-functional communication

Storytelling with data

Education

Bachelor’s degree in a quantitative field

Tools

SQL

Python

R

BI tools

Job description

Bonafide is seeking a Manager of Marketing Analytics to lead measurement and insights across DTC, Amazon, and retail media. You will translate complex data into actionable insights that drive growth, improve efficiency, and guide strategic decisions.

You will report to the Senior Director, Analytics and collaborate with the Growth team to optimize campaigns and budgets. This role requires strong quantitative skills and experience with MMM, attribution, and analytics tools.