CRM Analytics & Lifecycle Insights Specialist

Learning Care Group; Novi (MI); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Childcare discount

Benefits access

401(k) match

Tuition reimbursement

Master Teacher Program

Job summary

Learning Care Group is seeking a CRM Analyst to measure and optimize the performance of our CRM and lifecycle marketing programs across our family portfolio. You will own the analytical layer between the CRM platform and business decision-makers, delivering actionable insights from email engagement, journey performance, and audience behavior throughout the funnel.

You will design tests, build cohort analyses, and establish standard metrics across brands, partnering with senior leaders to drive

Qualifications

• Bachelor's degree in marketing, business analytics, statistics, or a related field is required.
• 3-5 years of experience in CRM analytics, lifecycle marketing measurement, or a comparable role is required.
• Hands-on experience with email service provider or marketing automation platform reporting (Salesforce Marketing Cloud, Iterable, Braze, Klaviyo, or similar) is required.
• Experience designing and interpreting holdout or control group tests for marketing programs is required.
• Experience with SQL against a modern data warehouse is required.
• Experience with cohort retention and lifecycle attribution analysis is required.

Responsibilities

• Own CRM and lifecycle marketing measurement across the brand portfolio.
• Design and execute holdout, control group, and incrementality tests.
• Build cohort retention, journey performance, and lifecycle attribution analyses.
• Establish measurement standards across brands for lifecycle programs.
• Monitor CRM platform health including deliverability and consent metrics.
• Partner with senior leaders on program design, measurement plans, and readouts.
• Translate findings into recommendations for marketing leadership.

Skills

CRM analytics

Lifecycle marketing measurement

SQL proficiency

Cohort attribution

Test design

Communication skills

Education

Bachelor's degree in marketing, business analytics, statistics, or related field

Tools

Salesforce Marketing Cloud

Iterable

Braze

Klaviyo

PowerBI

Segment

mParticle

Salesforce Data Cloud

Job description

Learning Care Group is seeking a CRM Analyst to measure and optimize the performance of our CRM and lifecycle marketing programs across our family portfolio. You will own the analytical layer between the CRM platform and business decision-makers, delivering actionable insights from email engagement, journey performance, and audience behavior throughout the funnel.

You will design tests, build cohort analyses, and establish standard metrics across brands, partnering with senior leaders to drive