Leasing Specialist: Drive Occupancy & Resident Experience

Greystar Real Estate Partners, LLC; Santa Cruz (CA); On-site; USD 33,000 - 36,000; Full time

Benefits offered by this job

Medical, dental, vision

Paid time off

Housing discount on Greystar

401(k) with company match

Job summary

Greystar is seeking a Leasing & Marketing Specialist to coordinate the community's marketing, leasing, and renewal strategies in our Santa Cruz property. You will drive occupancy, manage resident satisfaction, and secure lease renewals.

This role requires hands-on leasing, strong customer service, and the ability to use property management software (OneSite, Yardi). You will collaborate with the onsite team to implement marketing plans and deliver an exceptional resident experience.

Qualifications

• Experience in leasing and sales at a multi-family community.
• Strong customer service and resident relations skills.
• Proven ability to plan and execute marketing activities.

Responsibilities

• Greet and qualify prospects, conduct tours, process applications, and prepare lease packages.
• Inspect apartments prior to move-in and coordinate maintenance needs.
• Monitor market conditions and implement marketing plans to sustain occupancy.
• Design and drive traffic through online and offline marketing activities.
• Utilize OneSite/Yardi to track availability, traffic, and resident data.
• Ensure show units meet standards and prep the leasing office daily.
• Follow up with prospects to secure leases and renewals.
• Prepare lease renewal letters and coordinate renewals with residents.
• Respond promptly to resident/owner questions and document requests.

Skills

Leasing & sales

Customer service

Marketing coordination

Prospecting

Communication

Tools

OneSite

Yardi

Job description

Greystar is seeking a Leasing & Marketing Specialist to coordinate the community's marketing, leasing, and renewal strategies in our Santa Cruz property. You will drive occupancy, manage resident satisfaction, and secure lease renewals.

This role requires hands-on leasing, strong customer service, and the ability to use property management software (OneSite, Yardi). You will collaborate with the onsite team to implement marketing plans and deliver an exceptional resident experience.