Lead Product Manager: Marketing Planning & Automation

UKG; Hagåtña (GU); On-site; USD 134,000 - 191,000; Full time

Job summary

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the product vision, strategy, roadmap, and outcomes for Marketing Planning and integrations across UKG’s marketing technology ecosystem.

You’ll guide the evolution into a scalable enterprise capability, connecting strategic priorities, investment allocation, campaign development, execution, measurement, and attribution. This is a product leadership role, not just a tech implementation.

Qualifications

• 8+ years of Product Management experience in B2B SaaS or enterprise tech.
• Deep experience in Marketing Planning, Operations, Campaign Management, Measurement, Attribution, or related discipline.
• Strong understanding of how marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Experience transforming manual processes into automated, scalable enterprise products.
• Hands-on experience with major marketing automation platforms (Eloqua/Marketo/SFMC).
• Ability to translate complex processes into scalable product capabilities.
• Experience leading discovery, prioritization, delivery, adoption, and improvement.
• Ability to define success metrics and use data to drive outcomes.
• Strong cross-functional collaboration and stakeholder alignment skills.

Responsibilities

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, development, approvals, execution, measurement, and optimization.
• Establish consistent campaign taxonomies, metadata, governance, and business processes.
• Enable marketing leaders to model investment scenarios, priorities, capacity, and outcomes.
• Define a connected campaign operating model across Adobe Workfront, Eloqua, Marketo, SFMC, Salesforce, Cvent, ads tech, and Google Analytics.
• Eliminate manual handoffs and disconnected workflows across the campaign lifecycle.
• Connect campaign data to engagement, MQLs, BDR engagement, opportunities, pipeline, and revenue.
• Partner with Data & Analytics to deliver trusted data models, reporting, dashboards, attribution, and performance insights.
• Identify opportunities to automate marketing operations work with AI-driven execution.
• Define product metrics for planning efficiency, campaign velocity, and business impact.
• Shape an agentic AI-first vision for planning and attribution with investment recommendations.

Skills

Product Management

Marketing Planning

Marketing Operations

Campaign Management

Marketing Measurement

Attribution

Marketing Technology

Data Integrations

Executive Communication

Tools

Eloqua

Marketo

Salesforce Marketing Cloud

Adobe Workfront

Google Analytics

Job description

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the product vision, strategy, roadmap, and outcomes for Marketing Planning and integrations across UKG’s marketing technology ecosystem.

You’ll guide the evolution into a scalable enterprise capability, connecting strategic priorities, investment allocation, campaign development, execution, measurement, and attribution. This is a product leadership role, not just a tech implementation.