Senior Product Leader, Marketing Planning & Automation

UKG Inc.; Juneau (AK); On-site; USD 134,000 - 191,000; Full time

Job summary

UKG is seeking a Lead Product Manager, Marketing Planning & Automation to own vision, strategy, and roadmaps for Marketing Planning and integrations across UKG's marketing tech ecosystem.

You'll shape a scalable enterprise capability linking strategic priorities, investment allocation, campaign development, execution, measurement, and attribution, driving adoption and data-driven outcomes across the organization.

Qualifications

• 8+ years of Product Management experience in B2B SaaS or enterprise technology.
• Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Marketing Measurement, Attribution, or a related discipline.
• Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Strong understanding of marketing technology, data integrations, campaign taxonomy, metadata, and measurement architecture.
• Hands-on experience with at least one major marketing automation platform such as Eloqua, Marketo, or Salesforce Marketing Cloud.
• Ability to translate complex business processes and analytical requirements into scalable product capabilities.
• Experience leading product discovery, prioritization, user story development, delivery, adoption, and continuous improvement.
• Ability to define success metrics and use data to improve product and business outcomes.

Responsibilities

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization.
• Establish consistent campaign taxonomies, hierarchies, metadata, governance, and business processes.
• Enable Marketing leaders to model investment scenarios, priorities, capacity, and expected outcomes.
• Define a connected campaign operating model across Adobe Workfront, Eloqua, Marketo, Salesforce Marketing Cloud, Salesforce, Cvent, advertising tech, and Google Analytics.
• Eliminate manual handoffs, disconnected workflows, spreadsheets, and duplicate work across the campaign lifecycle.
• Connect campaign and channel data to engagement, MQLs, BDRs, opportunities, pipeline, and revenue.
• Partner with Data and Analytics to deliver trusted data models, reporting, dashboards, attribution, and performance insights.
• Identify opportunities to automate repetitive Marketing Operations work and progress from human-driven workflows to AI-assisted execution.
• Define product metrics for planning efficiency, campaign velocity, operational efficiency, adoption, data quality, attribution coverage, and business impact.
• Shape an agentic AI-first vision for planning and attribution, including recommendations on investment, program prioritization, scaling, and optimization.
• Establish appropriate human oversight, governance, explainability, and controls for AI-generated recommendations and decisions.
• Drive executive alignment and communicate product strategy, decisions, risks, progress, and outcomes.

Skills

Product management

Marketing planning

Campaign management

Marketing operations

Data-driven decision making

Cross-functional collaboration

Executive communication

End-to-end marketing

AI awareness

Education

Bachelor's degree in a related field

Tools

Eloqua

Marketo

Salesforce Marketing Cloud

Adobe Workfront

Job description

UKG is seeking a Lead Product Manager, Marketing Planning & Automation to own vision, strategy, and roadmaps for Marketing Planning and integrations across UKG's marketing tech ecosystem.

You'll shape a scalable enterprise capability linking strategic priorities, investment allocation, campaign development, execution, measurement, and attribution, driving adoption and data-driven outcomes across the organization.